Blog

Image of a keyboard with SEO letters and other marketing terms
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SEO VS PPC – Which Is Better?

ByRob

In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…

Webinar Recap – Getting Found In Google: Paid Ads vs SEO
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Webinar Recap – Getting Found In Google: Paid Ads vs SEO

ByKayla

Thank you to all who attended or May webinar where we discussed what works better – the “organic” Google SEO results or the paid ads (sponsored search listings). We appreciated all of your questions! A recording of the webinar is now available for your reference.

Social ad examples
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An Insider’s Guide to Social Ads and Display Ads

ByRob

A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…

Improve Your Google Presence with Strategic Google Setup
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Improve Your Google Presence with Strategic Google Setup

ByRob

It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with so many tools and properties, it’s hard to know where to start. With that in mind, we’ll share a few things we’ve learned in our…

Updates in Google in 2021 You Need To Know About
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Updates in Google in 2021 You Need To Know About

ByKayla

Everybody knows how important Google is if you want to be prominent online. With that in mind, did you know that Google is making some rather massive changes in 2021? While this creates challenges for web marketers, it also creates opportunities: Most of the current changes relate to User Experience, so making updates to optimize…

What are the Google Responsive Display Ad Requirements?
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What are the Google Responsive Display Ad Requirements?

ByJure Erlic

Google has certain requirements that you must keep in mind while putting together the text and image assets for your responsive display ad. Text Assets Headlines (up to 5) are limited to 30 characters in length. Descriptions (up to 5) are limited to 90 characters in length. Image Assets You are allowed up to 15…

Resize and Optimize Photos for Websites Using Canva
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Resize and Optimize Photos for Websites Using Canva

ByKayla

To quickly and efficiently resize and optimize images is a keystone of any successful website update (or launch!), regardless of your industry.  Many of our web design clients here at PlusROI list resizing and optimizing images as one of their top five pain points. Between the time spent determining exact dimensions, picking the right file…

Webinar Recap: DIY Web Analytics – Measure What Matters
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Webinar Recap: DIY Web Analytics – Measure What Matters

ByKayla

Thanks to all of our November attendees of the  “DIY Web Analytics – Measure What Matters ” webinar. We hope you found it helpful! The webinar recording is now available so If you missed the session or are looking to review what we covered, check it out! If you have any questions or comments, please reach…

Viewing Google Ads Engagement Goals & Lead Goals In Analytics
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Viewing Google Ads Engagement Goals & Lead Goals In Analytics

ByKayla

This post has been written to show you how to access Google Ads-related insights for goal completions in Google Analytics. This information is for Engagement and Lead goals (we’ll address e-commerce in a separate post!). For this post, we’re using the Google Analytics Demo account – if you want to dabble with large volumes of…