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Marketing Madness – Strategic Reads For October 2015

Marketing Madness – Strategic Reads for October 2015

This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ) and Rob Cooper (@robertecooper). Featured image licensed under CC BY 2.0.

What It Takes To Rank In Mobile Search Results

While most marketers and business owners now understand the importance of having a mobile-friendly site, many aren’t aware of the differences between desktop and mobile search ranking factors.

Now that more Google searches take place on mobile devices than on computers and mobile searches now exceed desktop searches worldwide, it’s important to optimize to optimize for mobile search.

To get you started, here is an informative mobile search optimization checklist.

Bonus link: An Explanation of Deep Linking

The Ultimate Guide to Keyword Research

Webmag has produced a handy infographic: the Ultimate Guide to Keyword Research.

Remember: when conducting keyword research using this guide, be sure to incorporate concepts from topic modeling and semantic connectivity:

Link Building as Part of a Holistic SEO Strategy

Links from other websites can help you rank higher in search than your competitors. However, getting “crappy” or non-relevant links can actually harm where you show up in search results.

What’s the solution?

Approach link building as part of a holistic SEO strategy. Holistic SEO means that you will do everything to make your website the best: you should have the best information, the best user experience, the best speed and so on.

Link building will be easy if your website is the best. Learn more.

15 Expert Tips for Promoting Blog Posts on Social Media

If your business has a blog you have probably been ranking ahead of your competition in organic search results. But your competition is starting to catch up—more and more businesses are blogging.

So how do you keep ahead of the competition and keep sending more traffic to your site? Sharing blog posts on social media is key.

However, it can be hard to get noticed. Here is a list of advanced ways to promote your blog posts on social media. Learn more.

Bonus link: How to Write the Perfect Tweet

How to Market on Reddit

Reddit is a massive forum and online community that is estimated to have 7 billion visits a month. For marketers, Reddit is irresistible source of potential website traffic. However there is definitely a right way and a wrong way to market your business on Reddit.

Here are the 6 cardinal sins of marketing on Reddit that could even hurt your business.