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Google Analytics For Beginners – Visitors Overview
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Google Analytics For Beginners – Visitors Overview

Updated June 2018! Just getting started with Google Analytics? You’ve come to the right place! Google Analytics, the free analytics tool from Google, can be confusing when you first dive in. Fortunately, once you get familiar with the basic terms, it becomes easy to use and opens whole new worlds of insight regarding your web…

Online Marketing Madness — Strategic Reads for May 2017
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Online Marketing Madness — Strategic Reads for May 2017

This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. The May links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). 5 Tips for Improving New Business Visibility with Google Maps Why do…

Online Marketing Madness — Strategic Reads for April 2017
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Online Marketing Madness — Strategic Reads for April 2017

PlusROI regularly posts links to useful marketing resources and actionable strategies to help you grow your business. The April links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). The Single-Best SEO Tip to Increase Your Web Traffic While we have all heard that “content is king,” according to one seasoned SEO hand,…

Online Marketing Madness — Strategic Reads from February 2017
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Online Marketing Madness — Strategic Reads from February 2017

This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. The February links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). And just a heads-up: this month we found the invaluable MOZ…

Landing Pages 101 – Why Are They So Important?
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Landing Pages 101 – Why Are They So Important?

Curious about what landing pages are and whether you should be using them for your business? You’ve come to the right place! Simply put, landing pages are pages are “conversion focused” pages that are separate from your home page, with the goal of getting a visitor to do one specific action like buying a specific…

Online Marketing Madness — Strategic Reads for January 2017

Online Marketing Madness — Strategic Reads for January 2017

This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). The Best Moz Posts of 2016 Moz is one of the most highly-regarded and popular…

Web Marketing Trends for 2017
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Web Marketing Trends for 2017

As the new year kicks off let’s look at some quick tips, trends and areas of opportunity for 2017. Big Mobile Moves Mobile has definitely already become “real” with mobile searches now exceeding desktop searches and some of our clients now seeing more mobile than desktop traffic! Google announced in late 2016 they would start…

Digital Advertising 101 – A Web Advertising Glossary
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Digital Advertising 101 – A Web Advertising Glossary

I started writing this glossary for a client presentation and realized it would be valuable for my Camosun College Web and Social Media Meetup presentation, so I’ve taken the step of posting it here! Feel free to contact me with any feedback! Web Advertising Glossary SEM – Search Engine Marketing. This includes all types of…

Marketing Madness – Strategic Reads for October 2015

Marketing Madness – Strategic Reads for October 2015

This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ) and Rob Cooper (@robertecooper). Featured image licensed under CC BY 2.0. What It Takes To Rank In Mobile Search Results While…

Marketing Madness – Top Posts for August 2015
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Marketing Madness – Top Posts for August 2015

This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ) and Rob Cooper (@robertecooper). Featured image is from this comic strip. Google Has Just Changed How Some Local Businesses Show Up…