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Digital Marketing Must-Reads: May 2023

The most insightful online marketing posts we’ve read in the last few weeks.

Google Announces 8 New Top Level Domains Including One For Lawyers

Google has released 8 new Top Level Domains (TLDs) as an alternative to the more traditional .com, .net, and .org extensions. These include .esq, .phd, .prov, and more. Roger Montti looks at highlights and benefits of these new Top Level Domains.

By using a more unique TLD, companies and individuals can create a more memorable and easily identifiable web address which can help improve brand recognition and increase traffic to their site.

Read more here.

Using backlinks is a great way to improve your SEO performance, but how do you do it? Every website needs a different strategy and Kevin Rowe has provided a comprehensive guide to help you build high quality backlinks, determine which solution is best for your site, and measure success.

This comprehensive guide will help you improve your site’s search engine visibility by choosing the best solution for your site.

Read more here.

How To Use Your Website Data To See If Your Buyer’s Journey Really Works

Kiera Wiatrak has created a template that will use your website data to help visualize your buyer’s journey. Using Google’s Looker Studio you can gain a deeper understanding of your customer’s journey which can help you create more personalized and effective marketing strategies.

This visualization tool will give you valuable insights on how you can optimize your website contents, tailor your marketing messages, and get more conversions.

Read more here.

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