Want to beat your competion online? Here’s a great tip. Before you launch ANYTHING on the web (whether it be a site or a marketing effort), identify what your goal is.
Once you have your goal established, look for the best strategy to accomplish the goal and use this knowledge to define your approach.
Most others on the web are simply copying things that look interesting that other folks are doing and trying to adapt them. Start with the goal and then figure out the strategy and you’ll be a step ahead right from the start.