Digital Marketing Must-Reads: July 2023
The most insightful online marketing posts we’ve read in the last few weeks.
An SEO Guide To Understanding User Intent
Understanding user intent allows you to create content that directly addresses what users are looking for which can lead to higher search rankings and better user experiences. By focusing on providing relevant and valuable content that matches users’ search intentions, you can enhance your visibility and engagement in search engine results.
Ashley Liddell goes over steps to help understand and recognize different stages of a user’s journey so that you can adopt intent based strategies in her latest article.
15 Best Keyword Research Tools
If you find it difficult to find relevant and valuable keywords, check out Rob Woods’ latest article where he looks at 15 different tools that can help you in your search.
Identifying important keywords is crucial for an effective SEO strategy, but it can be a daunting task. This article shows you how to use different tools to find valuable keywords, analyze competitors, and improve your website rankings.
The Beginner’s Guide to Social Media Advertising in 2023
Social media marketing can be daunting at the start with so many different channels to consider. In Claire Beveridge’s latest article she goes over the difference between paid social and organic social, benefits of social media advertising, the different channels you can advertise on, and how to create an effective camapgin.
This article is useful for people who are starting out in social media marketing, as well as a good refresher for those who may need it.
