ByRob
This is the first blog post we’ll be doing in a series of posts aimed at answering questions which come up regularly with new clients. The following description may take some technical license, but I’ve tried to simplify the concept into the most basic of terms (it can get confusing). So here are the quick…
ByRob
How does Google Adwords work? Google Adwords – the text ads that appear alongside Google search results, as any online advertising agency will tell you – can be an incredibly precise and cost-effective way to promote your business, but how does it work? The short answer is that Google Adwords is all about auctions, and…
ByRob
How to measure your online influence “Social media marketing” is all the rage these days, but how do you measure success (and make sure your making use of your limited time and money)? If you’re using social media tools such as Twitter, there are ways to measure your online reach and your online influence. 26…
ByRob
10 mobile site best practices As smart phone adoption skyrockets, so do the amount of searches from mobile devices for “local” businesses. So, it’s becoming increasingly important to make sure your business has a website optimized specifically for mobile browsers. Direct from Google itself, here are the top 10 mobile site best practices. 7 Tips for…
ByRob
Why do keywords matter? And how do you choose them? Doing SEO in Victoria BC, we get asked this question a lot. So… Keywords are basically search terms that people type into a search engine like Google to find out information, such as a local business or service. So, it’s important that your business’ website…
ByRob
5 tips to help customers find your local business online How do searchers go about their search for local businesses? Do most searchers use local modifiers (such as the name of your city or neighbourhood) or not? Do searchers expect to get local results for a generic, non-local search term? A panel of 1,250 “local consumers” based…
ByRob
5 considerations in planning your small business 2012 ad budget Thanks to a continued, and unrelenting shift online advertising and mobile search, advertising best practices for businesses continues to change at a breakneck pace. Here are five key considerations for local business owners in the process of planning their 2012 marketing budgets. Build mobile shopping experience with Google Commerce Search…
ByRob
12 tips for using press releases in local online marketing Is your small business taking advantage of one of the most basic marketing tools – the press release? While there are online services that specialize in broadcasting your press release far and wide, and even help get your business on the front page of Google’s…
ByRob
5 simple steps to creating a Facebook business page With 500 million users, and providing the ability for businesses to reach potential customer by demographic and by geography, Facebook can be a powerful online marketing tool to help increase sales. Is it hard to create a Facebook business page? Not at all, says Hubspot, and…
ByRob
10 things you didn’t know about SEO SEO, or “search engine optimization” is an essential part of making sure customers can find your businesses, but “best practices” can change so fast in this area of online marketing that it can be hard to keep up. Bonus link: an SEO checklist for new websites. Yet another bonus…
ByRob
How mobile content should differ from “desktop” content In order to keep up with the competition and connect better with customers, more and more businesses are launching mobile sites. But business should remember it’s important to do more than just reformat their “desktop” content from traditional websites for smaller screens. Here are a few tips…
ByRob
5 tips to get more online customer reviews Customer reviews are increasingly becoming an important online marketing tactic for small businesses. Google incorporates online reviews into search results, and consumers are increasingly becoming accustomed to not only checking out the online reviews of a product or service prior to purchase, but writing them as well….
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