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What is Structured Data and Schema?
Blog | SEO

What is Structured Data and Schema?

Modern search engines are very good at understanding the content on your website. However, giving them a little help with semantics is still something we need to do. We can do that with structured data. What is Structured Data in SEO? Structured Data in SEO is a standardized way communicate the meaning and properties of…

Kick-Ass Online Marketing Tools
Blog

Kick-Ass Online Marketing Tools

Compiled for the attendees of our DIY SEO Webinar, this is a fairly comprehensive list of great free or cheap tools for SEO and online marketing in general. Lower in the post we pick some of our “category” favorites. If we get some feedback about this post we’ll be pleased to add some further description…

New Web Marketing Boot Camps Help Marketers and Entrepreneurs Grow Businesses Faster
Blog | Web Marketing Fundamentals | Webucation

New Web Marketing Boot Camps Help Marketers and Entrepreneurs Grow Businesses Faster

[September 25, 2018] Marketers and entrepreneurs in Victoria will have the opportunity to learn the latest online skills and strategies this fall and winter, thanks to a series of boot camps designed and organized by Rob Cooper, an internationally respected Internet marketing veteran and President of PlusROI, a Google Premier Partner Agency. “There is a…

Facebook Ads Versus Google Ads?
Blog | Featured | PPC

Facebook Ads Versus Google Ads?

Updated July 2020 I regularly get asked whether Facebook ads or Google ads are better. Fortunately, the answer is very clear: it depends! The reason for why it depends is that there are many, many different circumstances, as well as many kinds of ads across the two platforms. With that said, let’s look at few…

The Biggest Problem With Social Media
Blog | Featured | Social Media

The Biggest Problem With Social Media

Hootsuite recently published an insightful post on the Facebook Algorithm in 2018. The post is worth a read, but the most important thing for me was that it got me thinking a bit more about the actual value of social media. Although Social Media can be an amazing tool for communications and engagement, I have…

Assess Your Website with GTmetrix
Blog | Featured | Web Development

Assess Your Website with GTmetrix

As professional marketers, there are about a dozen tools that we regularly use to assess website performance for clients. One of the easiest tools to use that can give you great, immediate insights is GTmetrix. The Interface To use GTmetrix, simply go to the GTmetrix website and put your url in the “Enter URL to…

Online Marketing Madness — Strategic Reads for May 2017
Blog | Web Marketing Fundamentals

Online Marketing Madness — Strategic Reads for May 2017

This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. The May links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). 5 Tips for Improving New Business Visibility with Google Maps Why do…

Online Marketing Madness — Strategic Reads for April 2017
Blog | Web Marketing Fundamentals

Online Marketing Madness — Strategic Reads for April 2017

PlusROI regularly posts links to useful marketing resources and actionable strategies to help you grow your business. The April links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). The Single-Best SEO Tip to Increase Your Web Traffic While we have all heard that “content is king,” according to one seasoned SEO hand,…