The following was the topic of our presentation at Social Media Camp 2015 plus download links! Thanks to everyone who attended for the great energy and the great participation! Do you face challenges demonstrating the return on investment (ROI) of…
Mobilegeddon Defined Google recently announced that on April 21 of this year they will start to label your site as "mobile friendly" (or not) and use the information to help determine where your site should rank in search. This in…
Not a lot of companies to a good job online at understanding and catering to their target customers. "Target customers" is actually kind of a funny term as it makes it sound like you might be planning on shooting them. That…
Confused and perplexed by the Web Marketing industry? So are we! Businesspeople looking for marketing support on the web must navigate their way through: High pressure sales for web services. Search technologies which change weekly. Web technology platforms that may…
7 Critical Keys for Website Success Creating an effective website experience is a complex matter, but very few people take the time to understand the basic fundamentals they need to succeed. Making matters more challenging is the fact that many…
If you want to succeed on the web you need to do more than throw up a website and hope for the best! While any site is better than no site, it requires some attention, education and intent for you to…
Over the years I've participated in all kinds of online launches: everything from tiny start-ups letting people know about their new services right through to software launches with six-figure launch budgets. Focusing these days on small and medium sized companies, I thought…
"That's been one of my mantras – focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you…
Like the changing of the seasons, the one thing we can be sure of in the world of online marketing is the regular rise to prominence of a new “killer marketing tactic.” This year’s buzzword? Content marketing! Once again, like…
Most businesses know that it's important to optimize for Google Search.With at least 70% market share for Search, Google is the first tool most people turn to when looking for a product, service, or really anything they want to know…
