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Marketing your Business: Instagram or Facebook?
Blog | Content Marketing | Marketing Resources | Social Media

Marketing your Business: Instagram or Facebook?

In 2020, social media  is undoubtedly an important tool for establishing your business’s online presence. While Facebook has been around for longer and has the largest user base, Instagram has also become hugely popular in recent years. Promoting your business on either platform can be effective, but using the same strategy for both platforms may…

5 No Cost Ways To Dramatically Improve Your Marketing
Blog | Conversion Optimization | Featured | Marketing Resources | Strategic Solutions

5 No Cost Ways To Dramatically Improve Your Marketing

If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do you know where your clients come from? The results might surprise you when you really break it down. My company recently went through this exercise…

Webinar Recap: DIY Conversion Optimization – Get More Website Visitors to Take Action
Blog | Conversion Optimization | Landing Pages

Webinar Recap: DIY Conversion Optimization – Get More Website Visitors to Take Action

Thanks to everyone who joined us on our April 07 Webinar covering Do It Yourself Conversion Optimization. Using participant sites was a lot of fun – I hope you got something out of it. We’ve had some great feedback and learned a lot from your questions! Here’s a link to download the slides. Here is…

What is Structured Data and Schema?
Blog | SEO

What is Structured Data and Schema?

Modern search engines are very good at understanding the content on your website. However, giving them a little help with semantics is still something we need to do. We can do that with structured data. What is Structured Data in SEO? Structured Data in SEO is a standardized way communicate the meaning and properties of…

Kick-Ass Online Marketing Tools
Blog

Kick-Ass Online Marketing Tools

Compiled for the attendees of our DIY SEO Webinar, this is a fairly comprehensive list of great free or cheap tools for SEO and online marketing in general. Lower in the post we pick some of our “category” favorites. If we get some feedback about this post we’ll be pleased to add some further description…

New Web Marketing Boot Camps Help Marketers and Entrepreneurs Grow Businesses Faster
Blog | Web Marketing Fundamentals | Webucation

New Web Marketing Boot Camps Help Marketers and Entrepreneurs Grow Businesses Faster

[September 25, 2018] Marketers and entrepreneurs in Victoria will have the opportunity to learn the latest online skills and strategies this fall and winter, thanks to a series of boot camps designed and organized by Rob Cooper, an internationally respected Internet marketing veteran and President of PlusROI, a Google Premier Partner Agency. “There is a…

Facebook Ads Versus Google Ads?
Blog | Featured | PPC

Facebook Ads Versus Google Ads?

Updated July 2020 I regularly get asked whether Facebook ads or Google ads are better. Fortunately, the answer is very clear: it depends! The reason for why it depends is that there are many, many different circumstances, as well as many kinds of ads across the two platforms. With that said, let’s look at few…

The Biggest Problem With Social Media
Blog | Featured | Social Media

The Biggest Problem With Social Media

Hootsuite recently published an insightful post on the Facebook Algorithm in 2018. The post is worth a read, but the most important thing for me was that it got me thinking a bit more about the actual value of social media. Although Social Media can be an amazing tool for communications and engagement, I have…