Author: Rob

Rob is the founder at PlusROI Online Marketing Inc. He's been a full time web marketer since 2007. As an author and thought leader: - He started blogging in 2008 - His marketing work has been featured on Marketing Profs - He presented at Vancouver Startup Week multiple times - He's hosted over 20 events through Eventbrite - Ge's hosted numerous Digital Marketing Webinars. Lately, Rob's been writing and presenting on the topic of AI in Marketing While the internet landscape is shifting daily with the advent of AI, Rob is restructuring PlusROI to match the needs of clients as we move into an AI-powered future. Find him on LinkedIn
Webinar Recap: Creating and Implementing a Keyword Strategy
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Webinar Recap: Creating and Implementing a Keyword Strategy

A big thank you to everyone who attended our June 19th DIY SEO Webinar –  we hope you found it helpful! Please feel free to reach out to Rob if you have any questions or feedback. Hope to see you back for our July webinar, more details will be coming out soon! We’ve included a…

Tracking the Sources of your Zoom Webinar Signups
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Tracking the Sources of your Zoom Webinar Signups

Zoom Webinars can be a powerful way to share content and interact with many potential customers in real-time, but how do you know where is your audience coming from?  If you’ve been promoting your webinar on social media, Google, or directly to your contacts, it’s helpful to know which sources are providing you with the…

Marketing your Business: Instagram or Facebook?
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Marketing your Business: Instagram or Facebook?

In 2020, social media  is undoubtedly an important tool for establishing your business’s online presence. While Facebook has been around for longer and has the largest user base, Instagram has also become hugely popular in recent years. Promoting your business on either platform can be effective, but using the same strategy for both platforms may…

5 No Cost Ways To Dramatically Improve Your Marketing
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5 No Cost Ways To Dramatically Improve Your Marketing

If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do you know where your clients come from? The results might surprise you when you really break it down. My company recently went through this exercise…

DIY Conversion Optimization
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Webinar Recap: DIY Conversion Optimization – Get More Website Visitors to Take Action

Thanks to everyone who joined us on our April 07 Webinar covering Do It Yourself Conversion Optimization. Using participant sites was a lot of fun – I hope you got something out of it. We’ve had some great feedback and learned a lot from your questions! Here’s a link to download the slides. Here is…

New Web Marketing Boot Camps Help Marketers and Entrepreneurs Grow Businesses Faster
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New Web Marketing Boot Camps Help Marketers and Entrepreneurs Grow Businesses Faster

[September 25, 2018] Marketers and entrepreneurs in Victoria will have the opportunity to learn the latest online skills and strategies this fall and winter, thanks to a series of boot camps designed and organized by Rob Cooper, an internationally respected Internet marketing veteran and President of PlusROI, a Google Premier Partner Agency. “There is a…

Landing Page Checklist – What You Need to Succeed
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Landing Page Checklist – What You Need to Succeed

If you’ve explored the science of profitable online advertising, you’ll certainly have come across the concept of using a landing page. While a website’s home page needs to serve multiple different user needs, the goal of a landing page is to engage a visitor who clicks on your ad or promotion. Because you know what keyword someone…