Kick-Ass Online Marketing Tools

Compiled for the attendees of our DIY SEO Webinar, this is a fairly comprehensive list of great free or cheap tools for SEO and online marketing in general. Lower in the post we pick some of our “category” favorites.

If we get some feedback about this post we’ll be pleased to add some further description of the individual tools (in the meantime check out the SEO section below…)!

A/B Significance Test – https://www.kissmetrics.com/growth-tools/ab-significance-test/

ActiveCampaign – https://www.activecampaign.com/

Advanced Web Rankings (AWR) – https://www.advancedwebranking.com/

Ahrefs: https://ahrefs.com/

Bit.ly – https://bitly.com/

Buffer – https://buffer.com/

CallRail – https://www.callrail.com/

Colorzilla (or developer tools > eyedropper in Firefox) – https://chrome.google.com/webstore/detail/colorzilla/bhlhnicpbhignbdhedgjhgdocnmhomnp?hl=en

Facebook Pixel: Available within Ads Manager – https://www.facebook.com/ads/manager/account/campaigns/?act=10155029182857953&pid=p1

FB Targeting Tool Available through Ads Manager – https://www.facebook.com/ads/manager/account/campaigns/?act=10155029182857953&pid=p1

https://www.facebook.com/business/help/200000840044554

Google Analytics – https://www.google.com/analytics

Google Adwords Conversion Tracking – https://support.google.com/adwords/answer/6095821?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en

Google Data Studio – https://datastudio.google.com

Google Analytics demo account: https://support.google.com/analytics/answer/6367342?utm_source=GA%20Education&utm_medium=affiliate&utm_content=GA%20Community%3A%20Learn%20Post&utm_campaign=Demo%20Account

Google Demographics/In Market/Placements/Affinity Audiences: Available through Adwords targeting

Google Keyword Tool: Available in Adwords

Google Mobile Friendly Test – https://testmysite.thinkwithgoogle.com/

Google Mobile Speed Test – https://testmysite.thinkwithgoogle.com/

Google Optimize – https://optimize.google.com

Google PageSpeed – https://developers.google.com/speed/pagespeed/insights/

Google Search Console – https://www.google.com/webmasters/tools/home

Google Tag Manager – https://www.google.com/analytics/tag-manager/

Google Trends

Google URL Builder – https://ga-dev-tools.appspot.com/campaign-url-builder/

Leadpages – https://www.leadpages.net/

Linkedin Targeting Tool (Available through Linkedin Ads) – https://business.linkedin.com/marketing-solutions/ad-targeting

MailChimp – https://mailchimp.com/

Mandrill – https://www.mandrill.com/

Mobile/RWD Tester – Chrome App

Pingdom – https://www.pingdom.com/

Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/

SEM Rush – http:www.semrush.com

SEOMoz – https://moz.com/researchtools/ose/

Shopify – https://www.shopify.ca/

SimilarWeb https://www.similarweb.com/

SquareSpace – https://www.squarespace.com/

SpyFu – https://www.spyfu.com/

Sysomos – https://sysomos.com/platform/search/

ThriveCart – https://thrivecart.com/

Unbounce – https://unbounce.com/

Web Page Test – https://webpagetest.org/

Whatfont – https://chrome.google.com/webstore/detail/whatfont/jabopobgcpjmedljpbcaablpmlmfcogm?hl=en

WordPress Theme Search – http://whatwpthemeisthat.com/

WooCommerce – https://woocommerce.com/

WordPress – https://wordpress.org/

Why No Padlock (https diagnosis) – https://www.whynopadlock.com/

Learning Resources

General Learning

Moz Blog: https://moz.com/blog
Neil Patel blog: https://neilpatel.com/blog/
Think with Google blog: https://www.thinkwithgoogle.com/intl/en-ca/
Lynda: https://www.lynda.com (free through Library signup)

Analytics

Optimize Smart Blog: https://www.optimizesmart.com/blog/

SEO

Moz Learning Modules: https://moz.com/learn/seo
Google Starter Guide: http://plusroi.co/g-start-seo

Advertising Training

Google Academy for Ads: https://landing.google.com/academyforads
Facebook Blueprint: https://www.facebook.com/blueprint

Content/Inbound Marketing

Hubspot Free Certification: https://certification.hubspot.com/inbound-certification

Compiled by Rob Cooper – Rob@PlusROI.com

Even More Tools (not reviewed):

Adfox.io
Adsviser 2.0
Ahrefs Advanced
Advault.io
AffiliateFix
Affkit
Alexa
Animatron
Animoto
Article Builder
Article Forge
Anstrex Ultimate
AudioBlocks
Authority Labs
Beacon
Big Content Search
Buzzsumo
Canva
CBEngine
Cognitive SEO
DeepCrawl
DomCop
Ecomhunt
eCom Inspector
Epictions
Grammarly
GraphicStock
HBO Now
Indexification
Instant Link Indexer
Intelligynce.com
iSpionage
Jungle Scout
KeywordKeg
Keywordrevealer
Keywordtool.io
KWFinder
Long Tail Pro
Lynda
Mad Society
Majestic Pro
Native Ad Buzz
Pexda
PicMonkey
Piktochart
SEO Profiler
Semrush Guru
Serpstat
SER Verified Lists
Spin Rewriter
Storybase
SpyFy.io
Stack That Money
Stencil
StockUnlimited
TeeSpy
The Best Spinner
Tidal
Traffic Research
VideoBlocks
Visme
WebTextTool
Word Ai
Woorank