ByRob
I started writing this glossary for a client presentation and realized it would be valuable for my Camosun College Web and Social Media Meetup presentation, so I’ve taken the step of posting it here! Feel free to contact me with any feedback! Web Advertising Glossary SEM – Search Engine Marketing. This includes all types of…
ByRob
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ) and Rob Cooper (@robertecooper). Featured image licensed under CC BY 2.0. What It Takes To Rank In Mobile Search Results While…
ByRob
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ) and Rob Cooper (@robertecooper). Featured image is from this comic strip. Google Has Just Changed How Some Local Businesses Show Up…
ByRob
Performance marketing agency PlusROI Online Marketing Inc has been selected as part of an elite group of Priority Agencies in Canada as part of Google’s improved partnership model. As a result, PlusROI now works directly with a full Agency Team at Google who provide personalized help with strategic planning, onboarding, training, strategic insights and support…
ByRob
Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd when I hear someone say one is “better” than the other. It’s kind of like declaring a pickup truck better than a sports car. They…
ByRob
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ). Case Study: How to Turn Autocomplete Ideas Into Traffic & Ranking Results With Only 5 Hours of Effort You probably already…
![Social Media ROI – Growing and Showing Your Results [Social Media Camp 2015]](https://plusroi.com/wp-content/uploads/2012/07/bloglike-1024x536.jpg)
ByRob
The following was the topic of our presentation at Social Media Camp 2015 plus download links! Thanks to everyone who attended for the great energy and the great participation! Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts? With tight budgets and an understandable focus on revenue in most…
ByRob
Mobilegeddon Defined Google recently announced that on April 21 of this year they will start to label your site as “mobile friendly” (or not) and use the information to help determine where your site should rank in search. This in itself is not particularly scary as your mobile accessibility has been a factor for some…
ByRob
Not a lot of companies to a good job online at understanding and catering to their target customers. “Target customers” is actually kind of a funny term as it makes it sound like you might be planning on shooting them. That said, everyone understands the term so we’ll keep using it. Rather than explain the theory behind…
ByRob
Confused and perplexed by the Web Marketing industry? So are we! Businesspeople looking for marketing support on the web must navigate their way through: High pressure sales for web services. Search technologies which change weekly. Web technology platforms that may or may not be right for your business. An unregulated industry with some vendors offering…
ByRob
If you want to succeed on the web you need to do more than throw up a website and hope for the best! While any site is better than no site, it requires some attention, education and intent for you to manage a successful website. As a start, let’s look at some different types of sites…
ByRob
Challenge: A 100+ unit real estate development in Victoria BC had been using radio ads extensively but were getting very little traffic or leads from their website (15-30 visitors per day to the website). This was despite the fact that the main call to action in their ads were to visit the website! Solution: Seeing…