ByKayla
Thanks to all of our September 17th “Developing a Killer Competitive Strategy: DIY Web Marketing” attendees. We hope you found it useful! If you have any questions or comments, please reach out to Rob. The webinar recording is now available so If you missed the session or are looking to review what we covered, check it…
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. What is Google Analytics? From Basic to Advanced Insights Since you have found your way to our blog, chances are at some point you have heard of Google Analytics. If you aren’t in the industry however, you may not have had the…
ByRob
The biggest reason most advertising doesn’t work is that people use the wrong type of advertising for the goals they have or the phase of the buying cycle their audience is in. Fortunately, you don’t need to make that mistake! Your first step is to fully understand what phase your audience is in and what…
ByRob
Updated July 2020 I regularly get asked whether Facebook ads or Google ads are better. Fortunately, the answer is very clear: it depends! The reason for why it depends is that there are many, many different circumstances, as well as many kinds of ads across the two platforms. With that said, let’s look at few…
ByRob
If you’ve explored the science of profitable online advertising, you’ll certainly have come across the concept of using a landing page. While a website’s home page needs to serve multiple different user needs, the goal of a landing page is to engage a visitor who clicks on your ad or promotion. Because you know what keyword someone…
ByRob
Is SEO dead? Is AI the way to go? Do I need to be on TikTok? How the heck does influencer marketing even work? Digital marketing is more complex than ever but, fortunately, is still governed by basic common-sense principles. Watch below to learn: Watch Now!