ByRob
For years, SEO has often been treated like a game. If you could just send the right “signals,” use the right keywords, earn the right links, and hit the right technical benchmarks, you could win visibility. Unfortunately, that mindset has led to a lot of bloated, ineffective websites that don’t actually help visitors. Now that…
BySummer
When was the last time you optimized your email campaigns for better results? Email marketing plays an integral role in the marketing strategy of any hospitality business, ranging from expansive chain resorts to quaint boutique hotels and charming B&Bs. Its pivotal role is particularly evident in attracting last-minute travellers and fostering loyalty among returning guests….
Modern search engines are very good at understanding the content on your website. However, giving them a little help with semantics is still something we need to do. We can do that with structured data. What is Structured Data in SEO? Structured Data in SEO is a standardized way communicate the meaning and properties of…
ByRob
In recent years, content marketing has been a real marketing industry buzzword. However, a majority of companies doing it are wasting their time and efforts pumping out a mediocre “weekly post.” Most companies are getting little value from doing it (and providing little value through it!). This is especially true in an AI environment where…
ByRob
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ). Case Study: How to Turn Autocomplete Ideas Into Traffic & Ranking Results With Only 5 Hours of Effort You probably already…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. Link Farms: What Are They and Why You Should Avoid Them Adam Steele provides a deep but comprehensible look at the black hat SEO technique that is used to manipulate search engine rankings. As a website owner, you probably get offers from…
