ByKayla
Thanks to everyone who attended our July 24th Webinar, DIY SEO – Your Ongoing SEO Strategy. We hope you found it useful! Please feel free to reach out to Rob if you have any questions or feedback. In case you missed the webinar or are looking to review it, we’ve posted the recording:
ByRob
Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd when I hear someone say one is “better” than the other. It’s kind of like declaring a pickup truck better than a sports car. They…
ByRob
Trying to get a handle on SEO and understand the different stages of SEO? How far you take it will depend on how important Search traffic is to you and how many other sites you are competing with, and how advanced those sites are. Read on and you’ll get a good sense of the different…
ByKayla
Everybody knows how important Google is if you want to be prominent online. With that in mind, did you know that Google is making some rather massive changes in 2021? While this creates challenges for web marketers, it also creates opportunities: Most of the current changes relate to User Experience, so making updates to optimize…
ByRob
If you’ve explored the science of profitable online advertising, you’ll certainly have come across the concept of using a landing page. While a website’s home page needs to serve multiple different user needs, the goal of a landing page is to engage a visitor who clicks on your ad or promotion. Because you know what keyword someone…
ByRob
There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject lines used during their testing process. While these numbers are dramatic, they are not surprising….