ByRob
There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject lines used during their testing process. While these numbers are dramatic, they are not surprising….
ByRob
Want to get more prominent in Search and improve your overall marketing? Google has many free products that will help you do just that! Watch this video to find out how to use these tools to accelerate your marketing in multiple ways. We’ll cover the following tools, including insider tips: Watch Now!
ByRob
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ) and Rob Cooper (@robertecooper). Featured image is from this comic strip. Google Has Just Changed How Some Local Businesses Show Up…
ByRob
Updated July 2020 I regularly get asked whether Facebook ads or Google ads are better. Fortunately, the answer is very clear: it depends! The reason for why it depends is that there are many, many different circumstances, as well as many kinds of ads across the two platforms. With that said, let’s look at few…
ByRob
Like the changing of the seasons, the one thing we can be sure of in the world of online marketing is the regular rise to prominence of a new “killer marketing tactic.” This year’s buzzword? Content marketing! Once again, like “inbound marketing” last year and social media, blogging and SEO in years gone by, marketers…
ByRob
If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do you know where your clients come from? The results might surprise you when you really break it down. My company recently went through this exercise…