ByRob
Is SEO dead? Is AI the way to go? Do I need to be on TikTok? How the heck does influencer marketing even work? Digital marketing is more complex than ever but, fortunately, is still governed by basic common-sense principles. Watch below to learn: Watch Now!
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. Want to set your 2024 SEO priorities? Run these GA4 reports. We know just how confusing GA4 can be. That’s why we think articles like this one by Adam Tanguay are so helpful: they help you get the information you need to…
ByRob
Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the industry get confused! Let’s look at the 3 main areas of Search Marketing and clear them up! SEM – Search Engine Marketing Although sometimes used to describe PPC (below), Search Engine Marketing is the overall practice…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. What is Google Analytics? From Basic to Advanced Insights Since you have found your way to our blog, chances are at some point you have heard of Google Analytics. If you aren’t in the industry however, you may not have had the…
ByRob
Blogging is awesome. Sadly, a majority of small to medium sized clients we work with get near-zero traffic to their blogs. There can be a number of reasons for this but, assuming you’re writing great posts that appeal to your market, one of the biggest reasons for a failure to launch is a lack of…
ByRob
The fact that you can create a Google Ads account and have ads running in about a half hour makes this a very valid question, why you should consider paying for an Ads Management company to manage your ads? The answer is simple: A skilled and responsible company will add more value to your ads…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. 7 tips to create PPC text ads that are trustworthy and clickworthy Sometimes your ads are responsible for the first impression of your business so it is important to ensure that the ads you have running are going to make people want…
ByRob
Are you wanting to grow your business through advertising? Are you wondering if that’s even possible? Join veteran advertiser (and Google Premier Partner) Robert Cooper as he shares how companies can advertise effectively and how to avoid the many advertising pitfalls. We had a focus on online advertising but we also dug into traditional advertising,…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. What Is Bounce Rate, and Does It Matter in 2023? Bounce rates are an important metric when looking at how people are engaging (or not!) with your site. Zach Edelstein explains what exactly a bounce rate is and why it is important…
ByRob
The biggest reason most advertising doesn’t work is that people use the wrong type of advertising for the goals they have or the phase of the buying cycle their audience is in. Fortunately, you don’t need to make that mistake! Your first step is to fully understand what phase your audience is in and what…
ByRob
With the advent of AI, a “post and pray” content marketing strategy just won’t cut it anymore. “So so” content marketing hasn’t really worked for years and with AI it’s quickly becoming a race to mediocrity. However, by it’s very definition, AI can’t create original content so there’s a great opportunity to differentiate yourself and…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how to optimize online content for reader engagement in an era where users tend to skim rather than thoroughly read web articles. Rita Kind-Envy looks at…
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