ByRob
The most insightful online marketing posts we’ve read in the last few weeks. Local search in 2024: Key trends and tactics for marketers Benu Aggarwal looks at 5 different focus areas for location-based businesses in their latest article. Get tips and tricks on how to be discovered by the right customers, create engaging content that…
ByRob
Once you’ve created a great service page, it’s critical that people (and Search Engines) can actually find the page. This is where Search Engine Optimization (SEO) comes in. SEO can be extremely complex, but in this case it’s pretty simple. We just want to make sure that your page is organized in a way that…
ByRob
In our Service Pages post we’ve already discussed why it’s critical that you create individual service pages for your most important services. Before we even look at what should be on your individual services pages, let’s discuss your services summary page. It’s quite possible that you offer a lot of different services and that many…
ByRob
A lot of websites have a single page where they highlight all their services on the one page. While this may be okay if you get most of your business through referrals and traditional sales activities, it just doesn’t work if you want to win new clients through Google. You have to remember that if…
ByRob
Is SEO dead? Is AI the way to go? Do I need to be on TikTok? How the heck does influencer marketing even work? Digital marketing is more complex than ever but, fortunately, is still governed by basic common-sense principles. Watch below to learn: Watch Now!
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. Want to set your 2024 SEO priorities? Run these GA4 reports. We know just how confusing GA4 can be. That’s why we think articles like this one by Adam Tanguay are so helpful: they help you get the information you need to…
ByRob
Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the industry get confused! Let’s look at the 3 main areas of Search Marketing and clear them up! SEM – Search Engine Marketing Although sometimes used to describe PPC (below), Search Engine Marketing is the overall practice…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. What is Google Analytics? From Basic to Advanced Insights Since you have found your way to our blog, chances are at some point you have heard of Google Analytics. If you aren’t in the industry however, you may not have had the…
ByRob
Blogging is awesome. Sadly, a majority of small to medium sized clients we work with get near-zero traffic to their blogs. There can be a number of reasons for this but, assuming you’re writing great posts that appeal to your market, one of the biggest reasons for a failure to launch is a lack of…
ByRob
The fact that you can create a Google Ads account and have ads running in about a half hour makes this a very valid question, why you should consider paying for an Ads Management company to manage your ads? The answer is simple: A skilled and responsible company will add more value to your ads…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. 7 tips to create PPC text ads that are trustworthy and clickworthy Sometimes your ads are responsible for the first impression of your business so it is important to ensure that the ads you have running are going to make people want…
ByRob
Are you wanting to grow your business through advertising? Are you wondering if that’s even possible? Join veteran advertiser (and Google Premier Partner) Robert Cooper as he shares how companies can advertise effectively and how to avoid the many advertising pitfalls. We had a focus on online advertising but we also dug into traditional advertising,…
