Author: Rob

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Web Marketing Trends for 2017
Analytics | Blog | Featured | Marketing Resources | PPC

Web Marketing Trends for 2017

As the new year kicks off let’s look at some quick tips, trends and areas of opportunity for 2017. Big Mobile Moves Mobile has definitely already become “real” with mobile searches now exceeding desktop searches and some of our clients now seeing more mobile than desktop traffic! Google announced in late 2016 they would start…

Digital Advertising 101 – A Web Advertising Glossary
Blog | Featured | PPC

Digital Advertising 101 – A Web Advertising Glossary

I started writing this glossary for a client presentation and realized it would be valuable for my Camosun College Web and Social Media Meetup presentation, so I’ve taken the step of posting it here! Feel free to contact me with any feedback! Web Advertising Glossary SEM – Search Engine Marketing. This includes all types of…

PlusROI Online Marketing Selected by Google for Elite “Priority Agency” Partnership
Blog | Featured | News | PPC

PlusROI Online Marketing Selected by Google for Elite “Priority Agency” Partnership

Performance marketing agency PlusROI Online Marketing Inc has been selected as part of an elite group of Priority Agencies in Canada as part of Google’s improved partnership model. As a result, PlusROI now works directly with a full Agency Team at Google who provide personalized help with strategic planning, onboarding, training, strategic insights and support…

SEO vs PPC – Which is Better?
Blog | Featured | PPC | SEO

SEO vs PPC – Which is Better?

Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd when I hear someone say one is “better” than the other. It’s kind of like declaring a pickup truck better than a sports car. They…

Target Customers and Your Website
Blog | Web Marketing Fundamentals

Target Customers and Your Website

Not a lot of companies to a good job online at understanding and catering to their target customers. “Target customers” is actually kind of a funny term as it makes it sound like you might be planning on shooting them. That said, everyone understands the term so we’ll keep using it. Rather than explain the theory behind…

Web Marketing Fundamentals Series
Blog | Featured | Web Marketing Fundamentals

Web Marketing Fundamentals Series

Confused and perplexed by the Web Marketing industry? So are we! Businesspeople looking for marketing support on the web must navigate their way through: High pressure sales for web services. Search technologies which change weekly. Web technology platforms that may or may not be right for your business. An unregulated industry with some vendors offering…