Based on the latest tourism marketing trends and forecasts, here are five tourism marketing tips hotels and other tourism-related businesses should consider including in their marketing strategy.
Embrace Sustainable Practices and Highlight Them in Marketing
If your hotel or business is using renewable energy sources, reducing waste, supporting local communities, and conserving natural resources, be sure to mention this in your website and social media content! Marketing sustainable practices in your hotel or business can attract a growing segment of environmentally conscious travellers and make guests feel good about choosing you.
Utilize User-Generated Content
Tourism businesses of all sizes and budgets can take advantage of user-generated content. Encouraging guests to share their experiences on social media and using this user-generated content in marketing campaigns can add authenticity and relatability to your offerings and overall brand. This article from Hotelchamp offers advice on how to encourage and make use of different types of user-generated content in your own marketing.
Collaborate with Micro-Influencers
Collaborating with micro-influencers, who have a niche audience, can also be an effective way to reach potential guests. This article by Affluencer explains what defines a micro-influencer and outlines everything you need to know about the ins and outs of effective micro-influencer marketing.
Optimize for Mobile and Provide Seamless Digital Experiences
With the increasing reliance on mobile devices for travel planning and booking, hotels would be wise to ensure that their websites and booking platforms are mobile-friendly. This may mean investing in a customized mobile website to improve your site’s visibility in mobile search results!
Additionally, integrating various digital channels to offer a seamless experience—from offering a mobile check-in option to gathering post-stay feedback—can enhance customer satisfaction and loyalty. This article from SiteMinder outlines super useful best practices that you can start applying now to make your website more mobile-friendly.
Take Advantage of Google Hotel Ads
If you operate a hotel that already has a Hotel Center account, you can link your Hotel Center account to your Google Ads account and take advantage of Google Hotel Ads. Google Hotel Ads promote your hotel in Google Maps and Google Search results and can be a great asset in your mobile-friendly marketing strategy.
You Have Questions?
Do you operate a hotel or other tourism-related business and have questions about tourism marketing trends and where to focus your resources? Or do you have questions about email marketing, Google Advertising and optimizing what you’re already doing? We’d love to hear from you. Contact us online today or click here to schedule a call with us.