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ByAlim
The most insightful online marketing posts we’ve read in the last few weeks. Google August 2024 core update: What we’re seeing so far How is the August 2024 Core Update effecting Google Ads? A bug in the ranking system was already identified and could be impacting your ads. Is this instability impacting your business? The…
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. How To Land 1,830 Ranking Positions With Only One Article Want to geek out about your content planning? Brad Smith explains how one of their articles earned multiple ranking positions and gives some tips on how you could do the same. Smith…
ByRob
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. The May links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob Cooper (@robertecooper). 5 Tips for Improving New Business Visibility with Google Maps Why do…
ByRob
And why you need to pay attention NOW, even if you’ve installed it already. Google’s mandatory migration to GA4 is one of the biggest thorns in marketers’ sides in recent memory but unfortunately it can’t be ignored. However, there are some great elements to it as well. Let’s have a quick look at it (in…
ByRob
Curious whether you’re better off investing in Search Engine Optimization (SEO) or Sponsored Search Ads in Google? Here’s a typical search result (broken out side by side for visibility): The Search ads (1) appear at the top of the page, followed by the Google Local “3 Pack” (2) with the remaining SEO listings (3) showing…
ByRob
In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…