ByRob
The biggest reason most advertising doesn’t work is that people use the wrong type of advertising for the goals they have or the phase of the buying cycle their audience is in. Fortunately, you don’t need to make that mistake! Your first step is to fully understand what phase your audience is in and what…
BySummer
Bookings are the lifeblood of tourism-based businesses. However, capturing visitors’ interest can be super challenging (especially for smaller boutique hotels and excursions) when so many other companies and destinations compete for bookings, too – and some with significantly larger advertising budgets. The good news is that there are three things you can do right now…
ByRob
With the advent of AI, a “post and pray” content marketing strategy just won’t cut it anymore. “So so” content marketing hasn’t really worked for years and with AI it’s quickly becoming a race to mediocrity. However, by it’s very definition, AI can’t create original content so there’s a great opportunity to differentiate yourself and…
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how to optimize online content for reader engagement in an era where users tend to skim rather than thoroughly read web articles. Rita Kind-Envy looks at…
ByRob
In recent years, content marketing has been a real marketing industry buzzword. However, a majority of companies doing it are wasting their time and efforts pumping out a mediocre “weekly post.” Most companies are getting little value from doing it (and providing little value through it!). This is especially true in an AI environment where…
ByTaylor
Our founder, Robert Cooper, joined Simon Kingsnorth on his “For The Love of Marketing” podcast to look at how to make your Google Ads convert. Watch the episode below to hear Robert share his insights and strategies on how to create Google Ads campaigns that drive real results. From targeting the right audience to crafting…
ByRob
Strategy is what makes or breaks your marketing efforts. We’ll help you learn how to plan or refine your strategy. Watch below to: Watch Now!
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. Improving or removing content for SEO: How to do it the right way SEO is more than just regularly posting new and relevant content, sometimes you have to go back and update or remove old content, but how do you know what…
ByRob
Want to get more prominent in Search and improve your overall marketing? Google has many free products that will help you do just that! Watch this video to find out how to use these tools to accelerate your marketing in multiple ways. We’ll cover the following tools, including insider tips: Watch Now!
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. An SEO Guide To Understanding User Intent Understanding user intent allows you to create content that directly addresses what users are looking for which can lead to higher search rankings and better user experiences. By focusing on providing relevant and valuable content…
ByRob
Want to get more Search traffic? Consider employing some techniques that your competitors might not be doing (or, at least, not doing a great job at). Assess Your Competition To see how likely you are to rank for certain topics and see which competitors are showing up for the keywords you want to rank for,…
ByRob
Curious about Google’s new, mandatory GA4 Analytics migration? Learn about the critical features of GA4, how to use it to measure the results of your web marketing efforts, plus an optional tips session on common setup challenges. We look at: We start with a 30 minute overview looking at the above elements and then move…