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Anatomy of a Cost Effective Online Launch

Over the years I've participated in all kinds of online launches: everything from tiny start-ups letting people know about their new services right through to software launches with six-figure launch budgets. Focusing these days on small and medium sized companies, I thought…

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The Power of a Simple Web Design

"That's been one of my mantras – focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you…

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The Importance of Testing, Obama Style

There's a recent article about the dramatic difference in results between the best and worst performers tested in President Obama's fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject…

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