Mobilegeddon Defined Google recently announced that on April 21 of this year they will start to label your site as "mobile friendly" (or not) and use the information to help determine where your site should rank in search. This in…
Not a lot of companies to a good job online at understanding and catering to their target customers. "Target customers" is actually kind of a funny term as it makes it sound like you might be planning on shooting them. That…
Confused and perplexed by the Web Marketing industry? So are we! Businesspeople looking for marketing support on the web must navigate their way through: High pressure sales for web services. Search technologies which change weekly. Web technology platforms that may…
If you want to succeed on the web you need to do more than throw up a website and hope for the best! While any site is better than no site, it requires some attention, education and intent for you to…
Over the years I've participated in all kinds of online launches: everything from tiny start-ups letting people know about their new services right through to software launches with six-figure launch budgets. Focusing these days on small and medium sized companies, I thought…
"That's been one of my mantras – focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you…
Like the changing of the seasons, the one thing we can be sure of in the world of online marketing is the regular rise to prominence of a new “killer marketing tactic.” This year’s buzzword? Content marketing! Once again, like…
A colleague of mine (David Sovka) wrote a blog post recently about what a waste of time and money banner ads are. While Dave is a very smart guy and a way more entertaining writer than I'll ever be, he…
There's a recent article about the dramatic difference in results between the best and worst performers tested in President Obama's fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject…
