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Digital Marketing Must-Reads: April 2023

The most insightful online marketing posts we’ve read in the last few weeks.

Link Farms: What Are They and Why You Should Avoid Them

Adam Steele provides a deep but comprehensible look at the black hat SEO technique that is used to manipulate search engine rankings. 

As a website owner, you probably get offers from link building services regularly. These services are usually in the form of link farms that have low-quality content and are often perceived as spam by search engines. Search engines have implemented algorithms that penalize websites associated with link farms which can result in damage to a website’s online reputation and rankings.

Learn how to spot a link farm so that you can avoid them so you can continue to build high-quality links through ethical and organic means.

Read more here.

What You Need to Know About Google Bard and How It Will Impact Search

ChatGPT has taken the world by storm and now Google has responded with its own generative AI chatbot: Bard.

Bard, powered by LaMDA, provides answers, summaries, and explores topics by summarizing information found on the internet, a lot like ChatGPT. Roger Montti takes a look at how Bard works, how Google plans to use Bard in search, and more.

Read more here.

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