ByRob
Everybody knows how important Google is if you want to be prominent online. With that in mind, did you know that Google is making some rather massive changes in 2021? While this creates challenges for web marketers, it also creates opportunities: Most of the current changes relate to User Experience, so making updates to optimize…
ByRob
Thank you to all of our March webinar attendees, we hope you found it helpful! Missed the webinar? No worries, we recorded it! As always, please reach out if you have any questions or feedback.
ByRob
Google has certain requirements that you must keep in mind while putting together the text and image assets for your responsive display ad. Text Assets Headlines (up to 5) are limited to 30 characters in length. Descriptions (up to 5) are limited to 90 characters in length. Image Assets You are allowed up to 15…
ByRob
A Responsive Display Ad is an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network, where it can be seen on millions of sites on the internet. It leverages the text and image assets you provide it and uses machine learning to show users the…
ByRob
To quickly and efficiently resize and optimize images is a keystone of any successful website update (or launch!), regardless of your industry. Many of our web design clients here at PlusROI list resizing and optimizing images as one of their top five pain points. Between the time spent determining exact dimensions, picking the right file…
ByRob
Thanks to all of our November attendees of the “DIY Web Analytics – Measure What Matters ” webinar. We hope you found it helpful! The webinar recording is now available so If you missed the session or are looking to review what we covered, check it out! If you have any questions or comments, please reach…
ByRob
This post has been written to show you how to access Google Ads-related insights for goal completions in Google Analytics. This information is for Engagement and Lead goals (we’ll address e-commerce in a separate post!). For this post, we’re using the Google Analytics Demo account – if you want to dabble with large volumes of…
ByRob
Thanks to all of our October attendees of the “DIY Content Marketing: Doing it Right” webinar. We hope you found it helpful! The webinar recording is now available so If you missed the session or are looking to review what we covered, check it out! If you have any questions or comments, please reach out to…
ByRob
Today’s team spotlight is on none other than Heather, our star pay-per-click specialist. Today, learn more about Heather’s background in analytics and how she utilizes it. Let’s see how Heather uses her background in analytics and data to manage and track high performing international PPC accounts here at PlusROI. Now, you’ve been a member of…
ByRob
Thanks to all of our September 17th “Developing a Killer Competitive Strategy: DIY Web Marketing” attendees. We hope you found it useful! If you have any questions or comments, please reach out to Rob. The webinar recording is now available so If you missed the session or are looking to review what we covered, check it…
ByRob
Thanks to everyone who attended our July 24th Webinar, DIY SEO – Your Ongoing SEO Strategy. We hope you found it useful! Please feel free to reach out to Rob if you have any questions or feedback. In case you missed the webinar or are looking to review it, we’ve posted the recording:
ByRob
1. Describe your work with PlusROI I usually say “I’m a copywriter” as a form of shorthand to describe what I do. I write blog posts, landing pages, social media copy, product descriptions, and basically anything and everything short of novels or fan-fiction for clients. However, what I do is about more than just cranking…
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