Author: Rob

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Sage Simply Accounting Conversion Optimization – Strategic Solution
Featured | Strategic Solutions

Sage Simply Accounting Conversion Optimization – Strategic Solution

Challenge: Improve the software trial process for the flagship Simply Accounting (now Sage 50) software. Solution: PlusROI tracked the entire software conversion process, right from discovery and download through to installation, communications and purchase. By analyzing data, engaging in competitive research, and applying conversion best practices, PlusROI was able to identify numerous opportunities throughout the…

Anatomy of a Cost Effective Online Launch
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Anatomy of a Cost Effective Online Launch

Over the years I’ve participated in all kinds of online launches: everything from tiny start-ups letting people know about their new services right through to software launches with six-figure launch budgets. Focusing these days on small and medium sized companies, I thought it would be great to explain one very cost-effective strategy for an online launch of…

SEO is Dead – Long Live SEO
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SEO is Dead – Long Live SEO

In light of Google’s recent (and not so recent) updates, there’s been a lot of talk about Search Engine Optimization being less relevant and less important. In truth, responsible SEO is more important than ever as more and more websites are competing for Google search results. However, there is some validity to the naysayers’ arguments…

The Power of a Simple Web Design
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The Power of a Simple Web Design

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” (Steve Jobs) What Internet entrepreneur or online marketer wouldn’t…

Content Marketing Demystified
Blog | Featured

Content Marketing Demystified

Like the changing of the seasons, the one thing we can be sure of in the world of online marketing is the regular rise to prominence of a new “killer marketing tactic.” This year’s buzzword? Content marketing! Once again, like “inbound marketing” last year and social media, blogging and SEO in years gone by, marketers…

Are Banner Ads a Waste of Money?
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Are Banner Ads a Waste of Money?

A colleague of mine (David Sovka) wrote a blog post recently about what a waste of time and money banner ads are.  While Dave is a very smart guy and a way more entertaining writer than I’ll ever be, he totally misses the opportunity presented by banner advertising. As someone who has (for the most…

The Importance of Testing, Obama Style
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The Importance of Testing, Obama Style

There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject lines used during their testing process. While these numbers are dramatic, they are not surprising….

Link Building – A Simple Primer
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Link Building – A Simple Primer

So, you’ve launched your search-optimized web site and are waiting and wondering when all the Google Search traffic will start arriving at your home page? Truth is, unless you extend your efforts into a meaningful link building strategy, you may be waiting a loooong time. For some companies in small markets, simply having a properly…

Local Cleaning Company – A Focus on Service
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Local Cleaning Company – A Focus on Service

We recently had the pleasure of working with Alison at Kyla Kleaning, a local cleaning services company. While working from Kyla Kleaning it was very refreshing to hear about their focus on service, something that was echoed over and over again in the testimonials and recommendations they’ve garnered. From our perspective, we’re very proud of…

SEO Disasters and How to Avoid Them
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SEO Disasters and How to Avoid Them

Being the “strategy guy”  in a company that provides SEO services (among many other things), I come across some pretty interesting situations when I look under the hood at various websites. Here’s a few of the most alarming SEO disasters I’ve come across, as well as some notes on avoiding them. Disaster #1 – Total….