Author: Rob

Rob is the founder at PlusROI Online Marketing Inc. He's been a full time web marketer since 2007. As an author and thought leader: - He started blogging in 2008 - His marketing work has been featured on Marketing Profs - He presented at Vancouver Startup Week multiple times - He's hosted over 20 events through Eventbrite - Ge's hosted numerous Digital Marketing Webinars. Lately, Rob's been writing and presenting on the topic of AI in Marketing While the internet landscape is shifting daily with the advent of AI, Rob is restructuring PlusROI to match the needs of clients as we move into an AI-powered future. Find him on LinkedIn
Advertising in 2023 – How To Succeed And What To Avoid
| |

Advertising in 2023 – How To Succeed And What To Avoid

Are you wanting to grow your business through advertising? Are you wondering if that’s even possible? Join veteran advertiser (and Google Premier Partner) Robert Cooper as he shares how companies can advertise effectively and how to avoid the many advertising pitfalls. We had a focus on online advertising but we also dug into traditional advertising,…

Thought Leadership – The AI-Killing Content Marketing Strategy
| |

Thought Leadership – The AI-Killing Content Marketing Strategy

With the advent of AI, a “post and pray” content marketing strategy just won’t cut it anymore. “So so” content marketing hasn’t really worked for years and with AI it’s quickly becoming a race to mediocrity. However, by it’s very definition, AI can’t create original content so there’s a great opportunity to differentiate yourself and…

Digital Marketing Must-Reads: September 2023
| |

Digital Marketing Must-Reads: September 2023

The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how to optimize online content for reader engagement in an era where users tend to skim rather than thoroughly read web articles. Rita Kind-Envy looks at…

Why Is Thought Leadership the Best Content Strategy, Hands Down?
| |

Why Is Thought Leadership the Best Content Strategy, Hands Down?

In recent years, content marketing has been a real marketing industry buzzword. However, a majority of companies doing it are wasting their time and efforts pumping out a mediocre “weekly post.” Most companies are getting little value from doing it (and providing little value through it!). This is especially true in an AI environment where…

Mastering Google Ads Conversion with Simon Kingsnorth
| |

Mastering Google Ads Conversion with Simon Kingsnorth

Our founder, Robert Cooper, joined Simon Kingsnorth on his “For The Love of Marketing” podcast to look at how to make your Google Ads convert. Watch the episode below to hear Robert share his insights and strategies on how to create Google Ads campaigns that drive real results. From targeting the right audience to crafting…

6 Free Google Tools For Web Marketing
| | | |

6 Free Google Tools For Web Marketing

Want to get more prominent in Search and improve your overall marketing? Google has many free products that will help you do just that! Watch this video to find out how to use these tools to accelerate your marketing in multiple ways. We’ll cover the following tools, including insider tips: Watch Now!

Digital Marketing Must-Reads: July 2023
| |

Digital Marketing Must-Reads: July 2023

The most insightful online marketing posts we’ve read in the last few weeks. An SEO Guide To Understanding User Intent Understanding user intent allows you to create content that directly addresses what users are looking for which can lead to higher search rankings and better user experiences. By focusing on providing relevant and valuable content…