ByRob
In a presentation last night at the Vancouver Island Tech Park I waxed rhapsodic about Bit.ly and harped on the importance of tracking. After uploading my presentation deck to SlideShare (which I used today for the first time and is a great service too), I created a bit.ly link of the SlideShare presentation link so…
ByRob
What is “Search, plus Your World” Last week, Google once again made a major adjustment to its search feature by launching “Search Plus Your World”. It’s a feature that integrates activity from Google+, its new social network, into everyday search results. What this means for your business is that it may be a good idea…
ByRob
10 awesome online contests Contest can be a great way to generate interest in and excitement for your business, but how to design and execute? Here are 10 awesome online contests that provide insights into effective techniques for building community. Bonus link: How to Create a Viral Sweepstakes With Social Media 6 Mobile Search Optimization Trends For…
ByRob
Happy New Year from JumpStartWeb! 2012 is the Year of the Dragon – a year featuring vitality, leadership and action – and we like to think there are many, many Victoria online marketing opportunities to be found in the coming year. So, as always, here are a collection of useful online marketing links that can help…
ByRob
Most search Google to find local businesses Google reports that, according to a recent study, from city to city, almost all the terms examined by the study were related to local news, education, civic services or entertainment and activities. What does this mean for your business? It means that potential customers are using Google to get…
ByRob
Top 10 social media campaigns of 2011 Everyone says your business needs to adopt social media marketing in order to succeed, but sometimes it’s difficult to gauge success. For some pointers, here are the top 10 social media campaigns of 2011. Paid search pays Why should your business use “paid search” (where web site owners…
ByRob
5 ways to generate excitement using social media Many local businesses create blog posts, videos, and other bits of enticing content to engage community and actually provide customers with useful information, and then use social media to get the word out. But Tweets and Facebook posts can often be a one-time thing that can get…
ByRob
If you opened a retail store next to a major intersection, would you bother to put up a sign so that folks could see what you sold and what the name of your store was? It’s a ridiculous question, right? Well, by way of comparison, in my experience with small to medium-sized business sites, it…
ByRob
How to come up with content ideas (and get visitors to your business website) Creating regular, “fresh” content such as blog posts and online videos is a key tactic aimed at remaining visible in Google search results, and helping send readers (and potential customers) to your site. However, it can be challenging to come up…
ByRob
This is the first blog post we’ll be doing in a series of posts aimed at answering questions which come up regularly with new clients. The following description may take some technical license, but I’ve tried to simplify the concept into the most basic of terms (it can get confusing). So here are the quick…
ByRob
How does Google Adwords work? Google Adwords – the text ads that appear alongside Google search results, as any online advertising agency will tell you – can be an incredibly precise and cost-effective way to promote your business, but how does it work? The short answer is that Google Adwords is all about auctions, and…
ByRob
How to measure your online influence “Social media marketing” is all the rage these days, but how do you measure success (and make sure your making use of your limited time and money)? If you’re using social media tools such as Twitter, there are ways to measure your online reach and your online influence. 26…
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