ByRob
Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd when I hear someone say one is “better” than the other. It’s kind of like declaring a pickup truck better than a sports car. They…
ByRob
Mobilegeddon Defined Google recently announced that on April 21 of this year they will start to label your site as “mobile friendly” (or not) and use the information to help determine where your site should rank in search. This in itself is not particularly scary as your mobile accessibility has been a factor for some…
ByRob
Confused and perplexed by the Web Marketing industry? So are we! Businesspeople looking for marketing support on the web must navigate their way through: High pressure sales for web services. Search technologies which change weekly. Web technology platforms that may or may not be right for your business. An unregulated industry with some vendors offering…
ByRob
If you want to succeed on the web you need to do more than throw up a website and hope for the best! While any site is better than no site, it requires some attention, education and intent for you to manage a successful website. As a start, let’s look at some different types of sites…
ByRob
Challenge: Improve the software trial process for the flagship Simply Accounting (now Sage 50) software. Solution: PlusROI tracked the entire software conversion process, right from discovery and download through to installation, communications and purchase. By analyzing data, engaging in competitive research, and applying conversion best practices, PlusROI was able to identify numerous opportunities throughout the…
ByRob
Over the years I’ve participated in all kinds of online launches: everything from tiny start-ups letting people know about their new services right through to software launches with six-figure launch budgets. Focusing these days on small and medium sized companies, I thought it would be great to explain one very cost-effective strategy for an online launch of…
ByRob
In light of Google’s recent (and not so recent) updates, there’s been a lot of talk about Search Engine Optimization being less relevant and less important. In truth, responsible SEO is more important than ever as more and more websites are competing for Google search results. However, there is some validity to the naysayers’ arguments…
ByRob
Like the changing of the seasons, the one thing we can be sure of in the world of online marketing is the regular rise to prominence of a new “killer marketing tactic.” This year’s buzzword? Content marketing! Once again, like “inbound marketing” last year and social media, blogging and SEO in years gone by, marketers…