Month: April 2012

5 “local” search engines you need to know + other marketing links

5 “local” search engines you need to know + other marketing links

Have your heard of these 5 “local” search engines? Many “local” businesses tend to focus on getting listed on Google Maps and Google Places, simply because it’s relatively easy to get listed on these sites and doing so usually produces results. However, there are other local search engines you should know about in order to…

32 ways to get people to link to your website + more marketing links

32 ways to get people to link to your website + more marketing links

32 ways to get people to link to your website While many local businesses resort to a variety of desperate tactics to get other sites to link to them in order to improve search results, there are actually many “white hat” and reputable ways to build up your online presence. For example, if you’re a…

15 things customers hate about your website + more marketing links

15 things customers hate about your website + more marketing links

15 things customers hate about your website Why do so many websites feature elements that visitors (that is, potential customers) absolutely hate? Poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a bad reputation. Website designers who choose a classified website builder that’s popular  with…

Should your business create a mobile website and other useful marketing links

Should your business create a mobile website and other useful marketing links

What businesses benefit most from creating mobile websites? Thanks to the continued and sustained exploding growth in consumer adoption of tablets and smartphones, there is an uptick in “mobile first, desktop second” business strategies. Are there certain types of companies that can benefit more than others by retooling for mobile? Consumer-facing businesses stand to gain…

Landing page optimization tips and other useful online marketing links

Landing page optimization tips and other useful online marketing links

Here’s a collection of the best online marketing links from the past week. If you have any you would like to share with us, please let us know! 8 Frequently Missed Lead Gen Opportunities for Your Homepage While most businesses have a website, more often than not, that site isn’t optimized to generate leads. Research shows that 78%…