Have your heard of these 5 “local” search engines? Many “local” businesses tend to focus on getting listed on Google Maps and Google Places, simply because it’s relatively easy to get listed on these sites and doing so usually produces results. However, there are other local search engines you should know about in order to reach your customers: Twitter Search, Facebook Search, FourSquare Search, LinkedIn Company Search, and Pinterest. Read more here to get more details about each. Why your email subscribers are your most loyal customers According to one marketing writer, of all the customers you have, people who subscribe to your email list are probably your best customer. Why is this? Generally speaking, email marketing is “permission-based”; your customers have indicated that they want you contact them with offers (along with highly valuable and relevant information). Email subscribers also tend to open and click on links, which is important when you;re trying to sell a product or a service. To learn more about why email subscribers make loyal customers, read more here. Bonus link: 7 clever email campaigns that get customers buying again How to turn your business into a referral-generating machine For local businesses, why can referrals seem so hard to generate? According to the Globe and Mail, there’s an art to generating referrals: you need to be systematic in your approach. Here’s a step-by-step process to follow each week. Read more here. Bonus link: Ten simple ways to generate leads on Twitter Google’s Mobile Playbook Aims To Educate, Simplify Mobile For “Busy Executives” Something that should be of great interest to local business: earlier this week Google launched its “Mobile Playbook,” a simple but comprehensive guide that explains what ”mobile” is and why anyone hoping to sell anything to anybody needs to embrace the channel asap. Google’s document is full of data and case studies that illustrate why it’s so important to have a mobile strategy, website and/or app. Read more here. Content strategist Nevin Thompson “curates” a weekly collection of online marketing links for JumpStart Web, a Victoria online marketing agency specializing in local search marketing.
32 ways to get people to link to your website While many local businesses resort to a variety of desperate tactics to get other sites to link to them in order to improve search results, there are actually many “white hat” and reputable ways to build up your online presence. For example, if you’re a source of great content and you get it in front of the right people, they’re going to share your bussiness’ website with others, and send customers your way. Read more here. Do you have a mobile marketing strategy yet? Analysts report that mobile devices such as iPhones and other smart phones, will overtake Local Search by 2015. This means that local businesses must be prepared with a mobile marketing strategy if they want to remain competitive. Read more here. Tips for leveraging social media in email marketing campaigns Permission-based email marketing is an incredibly powerful tool for connecting with existing customers, generating leads and making new sales. However, as we all know, due to social media the online landscape has shifted dramatically in recent years. Here are some tips about how to integrate social media with email marketing, in order to create powerful, integrated campaigns. Read more here. How to measure your social media success Social media can be very labor-intensive, which is a problem for local businesses needing to prioritize where they spend limited marketing budgets. While it can be difficult to immediately show results in social media marketing campaigns, it’s also difficult figuring out just what to measure. Here are a few tips to for determining how to measure social media success. Read more here. Bonus link: Integrating social media into your integrated marketing communications plan Have your heard about AdWords’ new “local” features? Local campaigns are a focus for many businesses–from finding directions to looking up a phone number, more people are going online to find local information. In fact, according to Google, more than 20% of searches on Google are related to location, and people often act quickly on local searches. Research shows that using smartphones, 88% of people who search for local information take action within a day. To help businesses with local ad campaigns this spring, Google is introducing three new features in AdWords to help create ads that are more relevant to local customers. Read more here. Nevin Thompson works on content marketing campaigns for JumpStartWeb
15 things customers hate about your website Why do so many websites feature elements that visitors (that is, potential customers) absolutely hate? Poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a bad reputation. Here’s a list of the 15 most annoying things on websites, sort of a guide for what not to do when designing your website. Read more here. 5 highly effective landing page tips It’s safe to say that many local businesses are still way behind in their landing page improvement efforts (a landing page is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link). This can lead to lost sales opportunities, which no one wants! To help you out, here are 5 highly effective landing page tips. Read more here. Learn better email marketing for local businesses Local businesses often can exploit their closer relationships with customers and ability to quickly take advantage of trends to beat out big box retailers, who traditionally dominate online marketing. However, local businesses often forget to implement simple, strategic tool such as email marketing, that can help them increase sales. Read more here. How to create a great content strategy for an established website Establishing a comprehensive content strategy for existing pages on your website is a key piece of the search engine optimization (SEO) puzzle, especially considering Google’s ongoing Panda quality updates. But what is “content strategy”? And how do you implement it on your business’ established website? Read more here. Quick tips for marketing on mobile devices (video) Mobile will take over local search and online marketing for local businesses within the next year or two. While mobile may seem confusing for local businesses, it’s an effective, powerful, and actually simple way to connect with customers and boost sales on a limited budget. Here are a few tips on how to seamlessly move content into a mobile environment. Read more here. Nevin Thompson prepares a weekly feast of links for JumpStart Web, Victoria’s leaders in web marketing for local businesses.
What businesses benefit most from creating mobile websites? Thanks to the continued and sustained exploding growth in consumer adoption of tablets and smartphones, there is an uptick in “mobile first, desktop second” business strategies. Are there certain types of companies that can benefit more than others by retooling for mobile? According to this article, consumer-facing businesses stand to gain the most direct and immediately measurable benefits from going mobile. Read more here. Video boosts brand engagement, site visits Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad. Read more here. What is “Content Curation”? And how can it help your marketing? Content curation is about collecting and grouping relevant information together in a cohesive and manageable package. Not only can it help bring visitors to your business’ website time and time again, these same visitors will be more inclined to share your website with others, which makes for great marketing. Read more here. Insights and tips for marketers about how brands use Facebook Timeline A new eye tracking study by SimpleUsability highlights a number of challenges and opportunities for businesses using Facebook as a marketing channel. The result is 5 Facebook timeline brand page user insights to help grow your business. Read more here. How to use email to re-engage sleepy subscribers What if there was something you could do to re-engage subscribers who actually are still interested in your company, but have just suffered a case of inbox overload? Learn why people disengage from email, and how to bring them back on board (and hopefully back to buying your products). Read more here. Nevin Thompson works as a content strategist with JumpStartWeb, which has recently achieved a lot of success with mobile websites in Victoria.
Here’s a collection of the best online marketing links from the past week. If you have any you would like to share with us, please let us know! 8 Frequently Missed Lead Gen Opportunities for Your Homepage While most businesses have a website, more often than not, that site isn’t optimized to generate leads. Research shows that 78% of people conduct product research online, and nearly all of those people will decide whether or not to stay on your site within the first few seconds of arriving. That means you have a very short window to capture their attention, deliver your message, and encourage them to complete a conversion activity. Read more 4 Facebook Features Marketers Can’t Afford to Ignore Facebook offers powerful community management components that are unmatched by its competitors, and often overlooked by marketing pros. Here are the four that simply can’t be ignored. Read more here 4 Key Reasons To Reconsider Today’s Yellow Pages For Local Marketing Without a doubt, the Yellow Pages space is in a state of transformation. Research has found that fewer people are using print directories in both numbers and frequency than they have previously. What does this mean for your local business? Read more here Opt-In Email Offers a Lesson in Loyalty Creation Lessons learned from email marketing—where permission is critical and consumers have come to expect valuable offers—can help marketers get the most from their other digital touchpoints with customers. Read more here 5 common mistakes in SEO (and 6 good ideas!) Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you’re on the right track.