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Viewing Google Ads Engagement Goals & Lead Goals In Analytics
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Viewing Google Ads Engagement Goals & Lead Goals In Analytics

This post has been written to show you how to access Google Ads-related insights for goal completions in Google Analytics. This information is for Engagement and Lead goals (we’ll address e-commerce in a separate post!). For this post, we’re using the Google Analytics Demo account – if you want to dabble with large volumes of…

Get to Know the Team: Meet Heather
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Get to Know the Team: Meet Heather

Today’s team spotlight is on none other than Heather, our star pay-per-click specialist. Today, learn more about Heather’s background in analytics and how she utilizes it. Let’s see how Heather uses her background in analytics and data to manage and track high performing international PPC accounts here at PlusROI. Now, you’ve been a member of…

Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing
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Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing

Thanks to all of our September 17th  “Developing a Killer Competitive Strategy: DIY Web Marketing” attendees. We hope you found it useful! If you have any questions or comments, please reach out to Rob.  The webinar recording is now available so If you missed the session or are looking to review what we covered, check it…

Webinar Recap: Creating and Implementing a Keyword Strategy
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Webinar Recap: Creating and Implementing a Keyword Strategy

A big thank you to everyone who attended our June 19th DIY SEO Webinar –  we hope you found it helpful! Please feel free to reach out to Rob if you have any questions or feedback. Hope to see you back for our July webinar, more details will be coming out soon! We’ve included a…

Tracking the Sources of your Zoom Webinar Signups
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Tracking the Sources of your Zoom Webinar Signups

Zoom Webinars can be a powerful way to share content and interact with many potential customers in real-time, but how do you know where is your audience coming from?  If you’ve been promoting your webinar on social media, Google, or directly to your contacts, it’s helpful to know which sources are providing you with the…

Marketing your Business: Instagram or Facebook?
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Marketing your Business: Instagram or Facebook?

In 2020, social media  is undoubtedly an important tool for establishing your business’s online presence. While Facebook has been around for longer and has the largest user base, Instagram has also become hugely popular in recent years. Promoting your business on either platform can be effective, but using the same strategy for both platforms may…

5 No Cost Ways To Dramatically Improve Your Marketing
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5 No Cost Ways To Dramatically Improve Your Marketing

If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do you know where your clients come from? The results might surprise you when you really break it down. My company recently went through this exercise…