The most insightful online marketing posts we’ve read in the last few weeks. Google Announces 8 New Top Level Domains Including One For Lawyers Google has released 8 new Top Level Domains (TLDs) as an alternative to the more traditional .com, .net, and .org extensions. These include .esq, .phd, .prov, and more. Roger Montti looks…
The most insightful online marketing posts we’ve read in the last few weeks. Link Farms: What Are They and Why You Should Avoid Them Adam Steele provides a deep but comprehensible look at the black hat SEO technique that is used to manipulate search engine rankings. As a website owner, you probably get offers from…
Want to make a break into the exciting world of digital marketing? This scholarship might be what you need to help make that happen. With the support of Alacrity Canada, PlusROI Online Marketing is launching a Digital Marketing Scholarship for students or workers who are Indigenous, Black or People of Colour. Support for successful applicants…
Thanks to all of our October attendees of the “DIY Content Marketing: Doing it Right” webinar. We hope you found it helpful! The webinar recording is now available so If you missed the session or are looking to review what we covered, check it out! If you have any questions or comments, please reach out to…
Looking to enhance your internal skillsets with web marketing training? We’re here to help. We’ve been doing corporate and group web marketing training for the last 10 years. We’ll consult to help you find a structured, practical program that will help build the skills you need. What’s more, we can help you navigate many of…
Thanks to all of our September 17th “Developing a Killer Competitive Strategy: DIY Web Marketing” attendees. We hope you found it useful! If you have any questions or comments, please reach out to Rob. The webinar recording is now available so If you missed the session or are looking to review what we covered, check it…
Email: The Highest-ROI Avenue for Companies Looking to Market to Existing Customers Loved for its high return on investment and hated for being time-consuming in equal measures, email is one of the most underused avenues we see businesses choose for their marketing. So what exactly makes email marketing so successful when done right? Well, this…
Blogging and Content Marketing: the Cornerstone of SEO, Inbound Marketing, and Social Media Marketing Content marketing— especially blogging— is currently one of the hottest marketing topics for businesses of all sizes… but is also one of the least understood. While many “experts” in the online sphere espouse the need to engage your target audience with…
In 2020, social media is undoubtedly an important tool for establishing your business’s online presence. While Facebook has been around for longer and has the largest user base, Instagram has also become hugely popular in recent years. Promoting your business on either platform can be effective, but using the same strategy for both platforms may…
If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do you know where your clients come from? The results might surprise you when you really break it down. My company recently went through this exercise…
Compiled for the attendees of our DIY SEO Webinar, this is a fairly comprehensive list of great free or cheap tools for SEO and online marketing in general. Lower in the post we pick some of our “category” favorites. If we get some feedback about this post we’ll be pleased to add some further description…
[September 25, 2018] Marketers and entrepreneurs in Victoria will have the opportunity to learn the latest online skills and strategies this fall and winter, thanks to a series of boot camps designed and organized by Rob Cooper, an internationally respected Internet marketing veteran and President of PlusROI, a Google Premier Partner Agency. “There is a…