This Week in AI + Marketing: Top Headlines Shaping the Future of Marketing
Here are 5 must-know AI + marketing updates: Read more insights like these on our blog—stay ahead of the curve in AI + marketing!
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This Week in AI + Marketing: What Smart Marketers Need to Know
Staying ahead in digital marketing means staying informed — here are the top 5 AI + marketing stories that stood out this week: Read more insights like these on our blog—stay ahead of the curve in AI + marketing!
AI | Blog | Marketing Resources | News
This Week in AI + Marketing: This Week’s Top 5 AI Shifts in Marketing
1. Responsible AI: Marketers Grapple With Ethics and TrustAs AI adoption accelerates, marketers are being urged to prioritize transparency, bias mitigation, and ethical guardrails. A must-read if you’re building AI into your brand or agency workflows. 2. AI Disrupting Entry-Level Jobs—Implications for Marketing TeamsThe Globe and Mail reports on how AI is reshaping the workforce,…
This Week in AI + Marketing: Here are 5 must-read Articles!
Read more insights like these on our blog—stay ahead of the curve in AI + marketing!
Digital Marketing Must-Reads: January 2025
The most insightful online marketing posts we’ve read in the last few weeks. The Intersection of Creativity and Data: Rethinking the Art of PPC Advertising In today’s ever-evolving digital landscape, successful PPC advertising demands a blend of data-driven strategy and creative ingenuity. This article explores how marketers can merge analytics with artistry to craft campaigns…
AI | AI Search Optimization | Announcement | Blog | SEO | Uncategorized
First in Canada: PlusROI Online Marketing Launches AI Search Optimization Service
FOR IMMEDIATE RELEASE Victoria, BCJanuary 17, 2025 PlusROI Online Marketing, a leading digital marketing agency, today announced the launch of Canada’s first AI Search Optimization (AISO) service. Designed to help tech and enterprise companies navigate a rapidly evolving landscape of Artificial Intelligence-powered search, AISO ensures businesses remain visible and competitive as searchers move from traditional…
Digital Marketing Must-Reads: December 2024
The most insightful online marketing posts we’ve read in the last few weeks. How an integrated PPC & SEO strategy got more mileage out of Swarovski’s media budget Search marketing today is complex. Soaring media costs, rapidly evolving consumer behavior and fragmented data mean that brands are continually looking for new ways to maximize their…
Digital Marketing Must-Reads: October 2024
The most insightful online marketing posts we’ve read in the last few weeks. Google Analytics 4 Introduces Realtime Pages Report Google Analytics 4 (GA4) has introduced a new Realtime Pages report that allows users to monitor live data on page views and user engagement. This tool provides insights into which pages are being viewed in…
Why Marketing Strategy Will Outshine Execution in the Age of AI Mastery
As artificial intelligence (AI) continues to evolve, the landscape of marketing is undergoing a profound transformation. One of the most significant shifts is the increasing gap between marketing strategy and execution. In the near future, marketing strategy will become more rare and valuable, while marketing execution will be increasingly automated, efficiently handled by AI-driven tools….
The Role of AI in Content Marketing for Small Resorts and Hotels
Unlike larger hotel chains with significant operating and marketing budgets, small and mid-sized boutique resorts and hotels are tasked with a balancing act that requires them to deliver the same standards of guest service excellence while managing a tighter overall budget. This means cutting costs wherever possible and focusing a limited marketing budget on tactics…
Digital Marketing Must-Reads: September 2024
The most insightful online marketing posts we’ve read in the last few weeks. The Helpful Content Update Was Not What You Think Despite it’s name, is the helpful content doing all that much to help digital marketers and advertisers? Take a look at this article from Moz.com and find out how much help Google’s update…
10 Key Marketing Metrics Small Hotels and Resorts Should Be Tracking
“You can’t manage what you can’t measure” is a famous business quote attributed to various authors. While the original source of the saying is debatable, the meaning is certain and highly applicable to marketing. In an increasingly competitive hospitality landscape, small hotels and resorts must leverage key marketing metrics to measure the efficacy of their…