How to Drive Sales Through Social Media Not all social networks are created equal when it comes to driving sales. Learn some tips on where to focus to achieve maximum ROI. Read more here. 5 Social Media Strategy Tips for Novices Have you been avoiding social media because you don’t know where to start? Here…
8 Dangerous (But Common) Misconceptions About Email Marketing This blog post covers all of the common myths and misconceptions that plague the email marketing world, and debunk them once and for all. Read more here. Just How Important Is It to Be the No 1 Search Result? Showing up on the first page of search…
10 Things That Can Destroy an Email Marketing Campaign Here are 10 ways to alienate customers and destroy an email marketing campaign – read more here. The 6 Top Mobile SEO Must-Knows Similar to traditional desktop sites, mobile sites, too, need to be optimized properly to perform to their full potential. Here are 6 “musts”…
7 content strategy tips to construct awesome product pages & boost sales Want to learn how to use content to make a difference on the bottom line? In fact, content such a blog can divert users away from the buying cycle, as it is usually a separate section of the website without any calls to action or links…
How to appropriately include product mentions in your marketing These days, providing useful and relevant copy for customers has become a major marketing tactic, but where does marketing one’s own product fit in? Learn more here. Why fresh content may not be good for your site Matt Cutts, who leads development on Google’s search engine algorithm,…
10 Top Tips for Using Google+ G00gle+, one of the newest social media platforms, has enjoyed a slow and steady increase in popularity, although it’s not likely you’ll encounter many friendly faces. However, G+ provides great ways to promote your business and your website. Read more here. How to get media to tell your story…
“Why did our PageRank go down?” A newspaper contacted Google after their “PageRank” (a value assigned by Google to websites that measures the relative importance of the site) had dropped from 7 to 3, wanting to know why. They genuinely didn’t seem know what the issue was, so Google provided an in-depth reply. Read more…
How traditional PR is stilling failing to succeed The evolution of the Internet and social media has disrupted traditional public relations and marketing. It’s critical to accept that there has been a shift in communications, and “that should change how we approach public relations; our audience has become trusted partners, and through real conversations over…
8 Biggest Marketing Mistakes of All Time But what happens to companies that make mistakes on a grand scale and cost their company millions in clout or dollars? Learn more here. Is Your Business Invisible? Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is…
Six reasons why your business needs to curate content In the online marketing space, curation is the activity of finding and sharing great content. There’s more information out there than any of us can handle and this presents both a problem and an opportunity for business and marketing communicators. The problem is that information overload can produce…
How To Get More Tweets Tweets that include brief messages (fewer than 100 characters) generate 17 percent more engagement than longer content; content with links yields 86 percent more Retweets than those without. Sharing articles and blog posts with concise headlines and links can help you boost conversions. Learn more here. The Complete Guide to…
3 Common Landing Page Flops To Avoid Are your landing pages doing what they are supposed to do? If you’re a business selling a product or service, you need to make sure every page of your website is ultimately prompting your visitors to perform a desired action. This will increase leads, and, ultimately, sales. However…