ByRob
Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the industry get confused! Let’s look at the 3 main areas of Search Marketing and clear them up! SEM – Search Engine Marketing Although sometimes used to describe PPC (below), Search Engine Marketing is the overall practice…
ByPlusROI
For hotels operating with a small budget, effective hotel marketing strategies don’t necessarily require huge expenditures. Here are some practical and cost-effective suggestions. Leverage Social Media Regularly post engaging content, such as behind-the-scenes glimpses, guest testimonials, resort features and local attractions. Use hashtags and location tags, and engage with your audience through comments and messages…
ByPlusROI
Based on the latest tourism marketing trends and forecasts, here are five tourism marketing tips hotels and other tourism-related businesses should consider including in their marketing strategy. Embrace Sustainable Practices and Highlight Them in Marketing If your hotel or business is using renewable energy sources, reducing waste, supporting local communities, and conserving natural resources, be…
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. What is Google Analytics? From Basic to Advanced Insights Since you have found your way to our blog, chances are at some point you have heard of Google Analytics. If you aren’t in the industry however, you may not have had the…
ByRob
Blogging is awesome. Sadly, a majority of small to medium sized clients we work with get near-zero traffic to their blogs. There can be a number of reasons for this but, assuming you’re writing great posts that appeal to your market, one of the biggest reasons for a failure to launch is a lack of…
ByRob
The fact that you can create a Google Ads account and have ads running in about a half hour makes this a very valid question, why you should consider paying for an Ads Management company to manage your ads? The answer is simple: A skilled and responsible company will add more value to your ads…
ByPlusROI
When was the last time you optimized your email campaigns for better results? Email marketing plays an integral role in the marketing strategy of any hospitality business, ranging from expansive chain resorts to quaint boutique hotels and charming B&Bs. Its pivotal role is particularly evident in attracting last-minute travellers and fostering loyalty among returning guests….
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. 7 tips to create PPC text ads that are trustworthy and clickworthy Sometimes your ads are responsible for the first impression of your business so it is important to ensure that the ads you have running are going to make people want…
ByRob
Are you wanting to grow your business through advertising? Are you wondering if that’s even possible? Join veteran advertiser (and Google Premier Partner) Robert Cooper as he shares how companies can advertise effectively and how to avoid the many advertising pitfalls. We had a focus on online advertising but we also dug into traditional advertising,…
ByTaylor
The most insightful online marketing posts we’ve read in the last few weeks. What Is Bounce Rate, and Does It Matter in 2023? Bounce rates are an important metric when looking at how people are engaging (or not!) with your site. Zach Edelstein explains what exactly a bounce rate is and why it is important…
ByRob
The biggest reason most advertising doesn’t work is that people use the wrong type of advertising for the goals they have or the phase of the buying cycle their audience is in. Fortunately, you don’t need to make that mistake! Your first step is to fully understand what phase your audience is in and what…
ByPlusROI
Bookings are the lifeblood of tourism-based businesses. However, capturing visitors’ interest can be super challenging (especially for smaller boutique hotels and excursions) when so many other companies and destinations compete for bookings, too – and some with significantly larger advertising budgets. The good news is that there are three things you can do right now…