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Digital Marketing Must-Reads: August 2024

The most insightful online marketing posts we’ve read in the last few weeks.

Google August 2024 core update: What we’re seeing so far

How is the August 2024 Core Update effecting Google Ads? A bug in the ranking system was already identified and could be impacting your ads. Is this instability impacting your business? The update is rolling out over August and this is what you need to know.

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Preparing for the Cookie-Free Future

As third-party cookies are phased out, digital marketers need to rethink their strategies. The shift calls for a greater focus on building first-party data, leveraging contextual advertising, and prioritizing privacy-conscious approaches. Preparing now will ensure that your marketing efforts remain effective in a cookie-free future.

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