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Digital Marketing Must-Reads: September 2024

The most insightful online marketing posts we’ve read in the last few weeks.

The Helpful Content Update Was Not What You Think

Despite it’s name, is the helpful content doing all that much to help digital marketers and advertisers? Take a look at this article from Moz.com and find out how much help Google’s update is providing to its users.

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Google Ads To Phase Out Enhanced CPC Bidding Strategy

Big changes are coming to Google Ads, as Enhanced CPC bidding is coming to an end. Google plans to completely remove the feature by March 2025, but new campaigns will be unable to use it as soon as October 2024? What will this mean for your campaigns and digital marketing strategy?

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