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Digital Marketing Must-Reads: October 2024

The most insightful online marketing posts we’ve read in the last few weeks.

Google Analytics 4 Introduces Realtime Pages Report

Google Analytics 4 (GA4) has introduced a new Realtime Pages report that allows users to monitor live data on page views and user engagement. This tool provides insights into which pages are being viewed in real-time, offering two key features: a summary of total page views and active users, plus a detailed table with metrics per page. The report helps users track trending content and identify potential site issues quickly. However, it lacks customization and advanced filtering options.

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How Social Platforms Are Tackling Ad Fatigue

Ad fatigue is a growing concern for marketers as social media users increasingly tune out repetitive ads. To address this, platforms are implementing strategies such as frequency capping, ad rotation, and personalized content to keep users engaged.

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