ByRob
There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject lines used during their testing process. While these numbers are dramatic, they are not surprising….
ByRob
In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…
ByRob
Thanks to everyone who attended our July 24th Webinar, DIY SEO – Your Ongoing SEO Strategy. We hope you found it useful! Please feel free to reach out to Rob if you have any questions or feedback. In case you missed the webinar or are looking to review it, we’ve posted the recording:
ByRob
Our founder, Robert Cooper, joined Simon Kingsnorth on his “For The Love of Marketing” podcast to look at how to make your Google Ads convert. Watch the episode below to hear Robert share his insights and strategies on how to create Google Ads campaigns that drive real results. From targeting the right audience to crafting…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how to optimize online content for reader engagement in an era where users tend to skim rather than thoroughly read web articles. Rita Kind-Envy looks at…
ByRob
Compiled for the attendees of our DIY SEO Webinar, this is a fairly comprehensive list of great free or cheap tools for SEO and online marketing in general. Lower in the post we pick some of our “category” favorites. If we get some feedback about this post we’ll be pleased to add some further description…
ByRob
There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject lines used during their testing process. While these numbers are dramatic, they are not surprising….
ByRob
In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…
ByRob
Thanks to everyone who attended our July 24th Webinar, DIY SEO – Your Ongoing SEO Strategy. We hope you found it useful! Please feel free to reach out to Rob if you have any questions or feedback. In case you missed the webinar or are looking to review it, we’ve posted the recording:
ByRob
Our founder, Robert Cooper, joined Simon Kingsnorth on his “For The Love of Marketing” podcast to look at how to make your Google Ads convert. Watch the episode below to hear Robert share his insights and strategies on how to create Google Ads campaigns that drive real results. From targeting the right audience to crafting…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how to optimize online content for reader engagement in an era where users tend to skim rather than thoroughly read web articles. Rita Kind-Envy looks at…
ByRob
Compiled for the attendees of our DIY SEO Webinar, this is a fairly comprehensive list of great free or cheap tools for SEO and online marketing in general. Lower in the post we pick some of our “category” favorites. If we get some feedback about this post we’ll be pleased to add some further description…
ByRob
There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject lines used during their testing process. While these numbers are dramatic, they are not surprising….
ByRob
In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…
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