ByRob
1. Establish Your Author Identity Google values consistency. Make sure your name appears the same way across all platforms, including your website, social media, and bylines on published articles. 2. Build a Strong Website & Author Page Owning your own website (ideally yourname.com) is one of the best ways to signal credibility. Your author page…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. The Intersection of Creativity and Data: Rethinking the Art of PPC Advertising In today’s ever-evolving digital landscape, successful PPC advertising demands a blend of data-driven strategy and creative ingenuity. This article explores how marketers can merge analytics with artistry to craft campaigns…
ByRob
FOR IMMEDIATE RELEASE Victoria, BCJanuary 17, 2025 PlusROI Online Marketing, a leading digital marketing agency, today announced the launch of Canada’s first AI Search Optimization (AISO) service. Designed to help tech and enterprise companies navigate a rapidly evolving landscape of Artificial Intelligence-powered search, AISO ensures businesses remain visible and competitive as searchers move from traditional…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. How an integrated PPC & SEO strategy got more mileage out of Swarovski’s media budget Search marketing today is complex. Soaring media costs, rapidly evolving consumer behavior and fragmented data mean that brands are continually looking for new ways to maximize their…
ByRob
The way we search for information is undergoing a seismic shift. For decades, traditional search engines like Google have been the go-to tools for finding information online. But now, the rise of AI-driven search technologies is introducing a faster, more conversational, and more personalized way to get answers. This is redefining not just how we…
ByRob
Looking to get more out of ChatGPT or your other AI tool of choice? When it comes to getting the best from generative AI tools, your prompts are everything. Writing clear, specific instructions is the secret to extracting high-quality, relevant outputs that can save you time and fuel creative ideas. Here’s a practical guide to…
ByRob
In recent years, SEO has been synonymous with optimizing for Google—refining content to capture the attention of search engines and ultimately drive traffic through rankings. However, with the rise of AI-driven models like ChatGPT integrating real-time search capabilities, a paradigm shift is emerging. These models use advanced algorithms to deliver concise, human-like responses rather than…
ByRob
When we think about boosting SEO or keeping readers engaged, we often zero in on blog posts, landing pages, or pillar content. But, what if I told you there’s an often-overlooked opportunity hiding in plain sight: your category and tag pages? These are the unsung heroes of your website, and with a little TLC, they…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. Google Analytics 4 Introduces Realtime Pages Report Google Analytics 4 (GA4) has introduced a new Realtime Pages report that allows users to monitor live data on page views and user engagement. This tool provides insights into which pages are being viewed in…
ByRob
As artificial intelligence (AI) continues to evolve, the landscape of marketing is undergoing a profound transformation. One of the most significant shifts is the increasing gap between marketing strategy and execution. In the near future, marketing strategy will become more rare and valuable, while marketing execution will be increasingly automated, efficiently handled by AI-driven tools….
ByRob
When blogging, organizing your content effectively is crucial for both user experience and search engine optimization. Categories and tags are two key tools that can help you achieve this. Understanding their distinct functions and how to use them properly can enhance your blog’s usability and visibility. The following is written with WordPress in mind but…
ByRob
The most insightful online marketing posts we’ve read in the last few weeks. The Helpful Content Update Was Not What You Think Despite it’s name, is the helpful content doing all that much to help digital marketers and advertisers? Take a look at this article from Moz.com and find out how much help Google’s update…
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