Five marketing questions to ask to grow your business in 2012 Asking yourself key marketing questions can help decide what programs and strategies worked, what didn’t, and what changes you need to make in 2012. Here are five questions to ask.
Why, and how, you should collect customer data It’s argued that a customer database and purchase history is a must-have for every small business. It’s well-known that it is a lot more effective to sell to the customers you already have than to find new ones. But if you don’t know who they are, how to reach them or what they have already bought and like, you will just have to wait. – and hope. And that’s no way to grow a business. Not only will leveraging customer info support sales every day of the year, but your customer database will be a valuable asset when you sell your business. Read more here.JumpStartWeb publishes Monday Marketing Madness each week to discuss mobile SEO and other online marketing topics.