The 17 R’s of Savvy Mobile Marketing (and more marketing links)

The 17 R’s of Savvy Mobile Marketing (Infographic) Many businesses are still asking what mobile marketing is, which means they’re probably also struggling with how to use it to generate leads. If you’re unfamiliar with the potential of mobile marketing, here is a handy infographic: the 17 R’s of Savvy Mobile Marketing Bonus link: How Local Small Businesses are Evolving Their Online Marketing Strategies How To Design A Twitter Background That Gets More Traffic, Followers and Engagement On Twitter, one of the most powerful “conversion points” for your profile beyond your bio, website links, and tweets is the profile background itself. Learn how successful brands use their backgrounds to engage with customers here. 8 simple strategies for taking your blog from blah to brilliant Blogging is important for drawing visitors (and potential customers) to your business’ website. If you’re not getting the interaction you had hoped for, here are 8 simple ideas for taking your blog from blah to brilliant - read more here. Beginner’s Guide to Google Analytics: What to Track Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web. While Google provides a lot of data out of the box for small businesses to implement its Analytics tool, this basic info probably isn’t going to give you everything you need without some tweaking. So, here’s a “Beginner’s Guide to Google Analytics”, starting with What to Track. 9 Ways to Make Your Marketing Analytics Actionable Tracking your marketing analytics can provide great insight into what marketing tactics are working and which ones are not. According to Blogspot, truly great marketers use analytics to adapt, improve, and modify their marketing efforts. In other words, great marketers make their analytics actionable. Read more here. 7 Rookie Social Media Mistakes From Big Brands If your business makes just one bad mistake when using social media, and you can be the source of criticism for months, and maybe even years, to come. It happens to the best of us – read about 7 rookie social media mistakes from big brands. Bonus links  

Fun Work Project – Family Vacation Video Slideshow

One great thing about working with a software companies is that I get to use their products and call it “work.” muvee is a great company that we work with. With their software, you more or less just dump in some photos and videos, pick a style and music and hit “go.” For me, despite my intentions to take the time to create fancy videos/slideshows, I never actually seem to get around to it. See below for a fun project I put together in minutes on the weekend as part of my “work” for them. Another thing I like about this video is the technology at play. I left my SLR at home on this vacation, so the images and video you see are from my iPhone, a FlipCam and the GoPro that a friend brought along. The muvee video is below and the vacation video slideshow is hosted on YouTube.  

Video marketing: how to get more views for your YouTube videos

video marketingVideo marketing: how to get more views for your YouTube videos Use video marketing to get more customers by getting more visitors to your YouTube videos. How? Watch this YouTube video by  Fletcher Prince, which ranks #10 for YouTube video views. How to create compelling calls to action Calls to action help generate leads (and paying customers) should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows… Here are some good tips on how to create compelling calls to action. Do you page titles encourage clicks? Your page titles can deliver traffic to your site. Apparently, any good news or editorial writer may spend 80% of their time crafting the title (or “lead”) and then whatever time they have left on the body of the content. Here’s a short primer on the art and science of creating compelling page titles. Is my site doomed because I won’t go social? Some sites for some reasons do not want to get involved in adding social features to their site, such as adding rich snippets, authorship markup, Facebook and Twitter buttons and maybe more importantly to Google, Google+ buttons and profiles. Will a site suffer in the long term if they refuse to adapt to the new social space? This web forum has an interesting discussion on the subject. 5 rules to turn your local business into a ‘Social’ business Make your business interesting enough, and people want to talk about it and share ‘stories’ of your business with their friends and colleagues. That’s the goal, but it can be difficult to achieve. Learn more about ‘Social PR’, how people, not newspapers or local radio stations, are now responsible for promoting and marketing your business. JumpStartWeb compiles a weekly collection of marketing links for local business covering video marketing and other topics.

The continuing growth of Mobile SEO and other marketing links

Mobile SEO VictoriaMobile SEO growing in importance as web economy set to double by 2016 A recent sudy indicates that by 2016, there will be 3 billion Internet users around the world, and the global Internet economy will reach $4.2 trillion. Mobile devices such as smart phones will account for about 80% of all broadband connections. From an SEO perspective, this means that all businesses need to get to work optimising their sites for mobile users. Bonus link: U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012 6 Different Emails Every Marketer Should Consider Sending Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests? These are all valid questions that marketing professionals should consider when selecting the right format to meet their email marketing goals. This blog post discusses the different types of email marketing communication and their respective advantages and disadvantages. Valentine’s Day 2012 Ideas for Marketers For marketers looking to take advantage of the holiday, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Learn more about the top products on Valentine’s Day, and an optimization checklist for your campaign. Click here to read more.

Five marketing questions to ask to grow your business in 2012 Asking yourself key marketing questions can help decide what programs and strategies worked, what didn’t, and what changes you need to make in 2012. Here are five questions to ask.

Why, and how, you should collect customer data It’s argued that a customer database and purchase history is a must-have for every small business. It’s well-known that it is a lot more effective to sell to the customers you already have than to find new ones. But if you don’t know who they are, how to reach them or what they have already bought and like, you will just have to wait. – and hope. And that’s no way to grow a business. Not only will leveraging customer info support sales every day of the year, but your customer database will be a valuable asset when you sell your business. Read more here.

JumpStartWeb publishes Monday Marketing Madness each week to discuss mobile SEO and other online marketing topics.