ByRob
A big thank you to everyone who attended our June 19th DIY SEO Webinar – we hope you found it helpful! Please feel free to reach out to Rob if you have any questions or feedback. Hope to see you back for our July webinar, more details will be coming out soon! We’ve included a…
BySummer
“You can’t manage what you can’t measure” is a famous business quote attributed to various authors. While the original source of the saying is debatable, the meaning is certain and highly applicable to marketing. In an increasingly competitive hospitality landscape, small hotels and resorts must leverage key marketing metrics to measure the efficacy of their…
ByRob
A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…
ByRob
A colleague of mine (David Sovka) wrote a blog post recently about what a waste of time and money banner ads are. While Dave is a very smart guy and a way more entertaining writer than I’ll ever be, he totally misses the opportunity presented by banner advertising. As someone who has (for the most…
BySummer
Based on the latest tourism marketing trends and forecasts, here are five tourism marketing tips hotels and other tourism-related businesses should consider including in their marketing strategy. Embrace Sustainable Practices and Highlight Them in Marketing If your hotel or business is using renewable energy sources, reducing waste, supporting local communities, and conserving natural resources, be…
BySummer
For hotels operating with a small budget, effective hotel marketing strategies don’t necessarily require huge expenditures. Here are some practical and cost-effective suggestions. Leverage Social Media Regularly post engaging content, such as behind-the-scenes glimpses, guest testimonials, resort features and local attractions. Use hashtags and location tags, and engage with your audience through comments and messages…
ByRob
A big thank you to everyone who attended our June 19th DIY SEO Webinar – we hope you found it helpful! Please feel free to reach out to Rob if you have any questions or feedback. Hope to see you back for our July webinar, more details will be coming out soon! We’ve included a…
BySummer
“You can’t manage what you can’t measure” is a famous business quote attributed to various authors. While the original source of the saying is debatable, the meaning is certain and highly applicable to marketing. In an increasingly competitive hospitality landscape, small hotels and resorts must leverage key marketing metrics to measure the efficacy of their…
ByRob
A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…
ByRob
A colleague of mine (David Sovka) wrote a blog post recently about what a waste of time and money banner ads are. While Dave is a very smart guy and a way more entertaining writer than I’ll ever be, he totally misses the opportunity presented by banner advertising. As someone who has (for the most…
BySummer
Based on the latest tourism marketing trends and forecasts, here are five tourism marketing tips hotels and other tourism-related businesses should consider including in their marketing strategy. Embrace Sustainable Practices and Highlight Them in Marketing If your hotel or business is using renewable energy sources, reducing waste, supporting local communities, and conserving natural resources, be…
BySummer
For hotels operating with a small budget, effective hotel marketing strategies don’t necessarily require huge expenditures. Here are some practical and cost-effective suggestions. Leverage Social Media Regularly post engaging content, such as behind-the-scenes glimpses, guest testimonials, resort features and local attractions. Use hashtags and location tags, and engage with your audience through comments and messages…
ByRob
A big thank you to everyone who attended our June 19th DIY SEO Webinar – we hope you found it helpful! Please feel free to reach out to Rob if you have any questions or feedback. Hope to see you back for our July webinar, more details will be coming out soon! We’ve included a…
BySummer
“You can’t manage what you can’t measure” is a famous business quote attributed to various authors. While the original source of the saying is debatable, the meaning is certain and highly applicable to marketing. In an increasingly competitive hospitality landscape, small hotels and resorts must leverage key marketing metrics to measure the efficacy of their…
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