In recent years, SEO has been synonymous with optimizing for Google—refining content to capture the attention of search engines and ultimately drive traffic through rankings. However, with the rise of AI-driven models like ChatGPT integrating real-time search capabilities, a paradigm shift is emerging. These models use advanced algorithms to deliver concise, human-like responses rather than…
When we think about boosting SEO or keeping readers engaged, we often zero in on blog posts, landing pages, or pillar content. But, what if I told you there’s an often-overlooked opportunity hiding in plain sight: your category and tag pages? These are the unsung heroes of your website, and with a little TLC, they…
Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the industry get confused! Let’s look at the 3 main areas of Search Marketing and clear them up! SEM – Search Engine Marketing Although sometimes used to describe PPC (below), Search Engine Marketing is the overall practice…
Want to get more Search traffic? Consider employing some techniques that your competitors might not be doing (or, at least, not doing a great job at). Assess Your Competition To see how likely you are to rank for certain topics and see which competitors are showing up for the keywords you want to rank for,…
It is critically important to understand how your site is performing in Google and know if there are any serious site issues. Luckily, you can get this information straight from the horse’s mouth using Google Search Console. Google Search Console is free, so you’d think everyone would use it, but that’s not the case. Only…
Curious whether you’re better off investing in Search Engine Optimization (SEO) or Sponsored Search Ads in Google? Here’s a typical search result (broken out side by side for visibility): The Search ads (1) appear at the top of the page, followed by the Google Local “3 Pack” (2) with the remaining SEO listings (3) showing…
Thank you to our November webinar attendees! We hope you found our discussion of SEO best practices useful! See you back soon for our next educational webinar – stay tuned for details! As always, we are more than happy to answer any remaining questions you may have. A recording of the webinar is also now…
SEO Secrets & Lies – Is Search Engine Optimization For You? In this high energy workshop and presentation, we’ll cover: Join us as 20-year web marketing veteran Robert Cooper shows you how to determine whether SEO makes sense for you and your business. If you’re responsible for marketing a business, you’ve likely been pitched on…
In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…
Thank you to all who attended or May webinar where we discussed what works better – the “organic” Google SEO results or the paid ads (sponsored search listings). We appreciated all of your questions! A recording of the webinar is now available for your reference.
PlusROI is pleased to offer SEO training and has created a number of high value training modules Clients can complete these modules on a monthly basis or may pick a schedule that suits their needs. Clients are also free to pick and choose from the modules (although the Kickoff Module is critical for success with…
Would you build a 3-story house on a foundation of soft dirt? It sounds like a crazy idea, but this is how many companies approach their Search Engine Optimization. Even professional SEO firms are guilty of skipping over the creation of keyword strategy and getting right to the “building” phase of SEO. In this practical…
