SEO Training Modules
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DIY SEO: Creating & Implementing Your Keyword Strategy
Other Resources: Using Google Keyword Planner Ahrefs Guide https://ahrefs.com/blog/google-keyword-planner/ Google.com https://support.google.com/google-ads/answer/7337243?hl=en SpyFu Competitive Tools https://www.spyfu.com/
Webinar Recap: DIY SEO – Your Ongoing SEO Strategy
Thanks to everyone who attended our July 24th Webinar, DIY SEO – Your Ongoing SEO Strategy. We hope you found it useful! Please feel free to reach out to Rob if you have any questions or feedback. In case you missed the webinar or are looking to review it, we’ve posted the recording:
Blog | Featured | Marketing Resources | SEO
Webinar Recap: DIY SEO – Improve Your Google Rankings!
Thanks to everyone who joined us on our April 03 Webinar covering Do It Yourself SEO. We’ve had some great feedback and learned a lot from your questions! Here is the video from the Webinar:
SEO vs PPC – Which is Better?
Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd when I hear someone say one is “better” than the other. It’s kind of like declaring a pickup truck better than a sports car. They…
Local SEO Strategy for EasyJobQuote.com – Strategic Solution
Challenge: EasyJobQuote.com is a contracting and home services intermediary. They were in a typical startup position: needing traffic to their website but not having a significant advertising budget. Solution: Recognizing the power of having a larger site, we helped them develop an SEO strategy to get them ranking in Google for all their different…
SEO is Dead – Long Live SEO
In light of Google’s recent (and not so recent) updates, there’s been a lot of talk about Search Engine Optimization being less relevant and less important. In truth, responsible SEO is more important than ever as more and more websites are competing for Google search results. However, there is some validity to the naysayers’ arguments…
SEO Disasters and How to Avoid Them
Being the “strategy guy” in a company that provides SEO services (among many other things), I come across some pretty interesting situations when I look under the hood at various websites. Here’s a few of the most alarming SEO disasters I’ve come across, as well as some notes on avoiding them. Disaster #1 – Total….
Updated for 2012: Beginner’s Guide to SEO + more marketing links
Updated for 2012: The Beginner’s Guide to SEO Thanks to ever-changing search algorithms, local businesses always have to re-learn strategies and best practices to make sure their website is set up for winning results. To keep it easy and make sure you continue to connect with customers, here’s a beginner’s guide to SEO, updated for 2012….
The continuing growth of Mobile SEO and other marketing links
Mobile SEO growing in importance as web economy set to double by 2016 A recent study indicates that by 2016, there will be 3 billion Internet users around the world, and the global Internet economy will reach $4.2 trillion. Mobile devices such as smart phones will account for about 80% of all broadband connections. From an SEO perspective, this…
Monday Marketing Madness | Mobile SEO Victoria
Top 10 social media campaigns of 2011 Everyone says your business needs to adopt social media marketing in order to succeed, but sometimes it’s difficult to gauge success. For some pointers, here are the top 10 social media campaigns of 2011. Paid search pays Why should your business use “paid search” (where web site owners…
The Importance of Page Titles and Basic SEO – A Quick Summary
If you opened a retail store next to a major intersection, would you bother to put up a sign so that folks could see what you sold and what the name of your store was? It’s a ridiculous question, right? Well, by way of comparison, in my experience with small to medium-sized business sites, it…