Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd when I hear someone say one is “better” than the other. It’s kind of like declaring a pickup truck better than a sports car. They…
Challenge: EasyJobQuote.com is a contracting and home services intermediary. They were in a typical startup position: needing traffic to their website but not having a significant advertising budget. Solution: Recognizing the power of having a larger site, we helped them develop an SEO strategy to get them ranking in Google for all their different…
In light of Google’s recent (and not so recent) updates, there’s been a lot of talk about Search Engine Optimization being less relevant and less important. In truth, responsible SEO is more important than ever as more and more websites are competing for Google search results. However, there is some validity to the naysayers’ arguments…
Being the “strategy guy” in a company that provides SEO services (among many other things), I come across some pretty interesting situations when I look under the hood at various websites. Here’s a few of the most alarming SEO disasters I’ve come across, as well as some notes on avoiding them. Disaster #1 – Total….
Updated for 2012: The Beginner’s Guide to SEO Thanks to ever-changing search algorithms, local businesses always have to re-learn strategies and best practices to make sure their website is set up for winning results. To keep it easy and make sure you continue to connect with customers, here’s a beginner’s guide to SEO, updated for 2012….
Mobile SEO growing in importance as web economy set to double by 2016 A recent study indicates that by 2016, there will be 3 billion Internet users around the world, and the global Internet economy will reach $4.2 trillion. Mobile devices such as smart phones will account for about 80% of all broadband connections. From an SEO perspective, this…
Top 10 social media campaigns of 2011 Everyone says your business needs to adopt social media marketing in order to succeed, but sometimes it’s difficult to gauge success. For some pointers, here are the top 10 social media campaigns of 2011. Paid search pays Why should your business use “paid search” (where web site owners…
If you opened a retail store next to a major intersection, would you bother to put up a sign so that folks could see what you sold and what the name of your store was? It’s a ridiculous question, right? Well, by way of comparison, in my experience with small to medium-sized business sites, it…
Why do keywords matter? And how do you choose them? Doing SEO in Victoria BC, we get asked this question a lot. So… Keywords are basically search terms that people type into a search engine like Google to find out information, such as a local business or service. So, it’s important that your business’ website…
The most insightful online marketing posts we’ve read in the last few weeks. What Is a Pillar Page? SEO Content Pillars Explained One effective strategy to stand out is by leveraging pillar pages, which serve as comprehensive resources covering core topics. With these strategies from Brody Hall, you can enhance your SEO efforts, engage readers,…
A strong online presence is crucial for resorts to attract guests and increase bookings. However, with so many competitors vying for visitors’ attention, resort websites can get buried on page three (or worse) of visitors’ search results — unless the resort’s website has a solid Google Adwords strategy and is search engine optimized according to…
The most insightful online marketing posts we’ve read in the last few weeks. Local search in 2024: Key trends and tactics for marketers Benu Aggarwal looks at 5 different focus areas for location-based businesses in their latest article. Get tips and tricks on how to be discovered by the right customers, create engaging content that…