The most insightful online marketing posts we’ve read in the last few weeks. What Is Bounce Rate, and Does It Matter in 2023? Bounce rates are an important metric when looking at how people are engaging (or not!) with your site. Zach Edelstein explains what exactly a bounce rate is and why it is important…
Bookings are the lifeblood of tourism-based businesses. However, capturing visitors’ interest can be super challenging (especially for smaller boutique hotels and excursions) when so many other companies and destinations compete for bookings, too – and some with significantly larger advertising budgets. The good news is that there are three things you can do right now…
With the advent of AI, a “post and pray” content marketing strategy just won’t cut it anymore. “So so” content marketing hasn’t really worked for years and with AI it’s quickly becoming a race to mediocrity. However, by it’s very definition, AI can’t create original content so there’s a great opportunity to differentiate yourself and…
The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how to optimize online content for reader engagement in an era where users tend to skim rather than thoroughly read web articles. Rita Kind-Envy looks at…
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In recent years, content marketing has been a real marketing industry buzzword. However, a majority of companies doing it are wasting their time and efforts pumping out a mediocre “weekly post.” Most companies are getting little value from doing it (and providing little value through it!). This is especially true in an AI environment where…
Thought Leadership – The AI-Killing Content Marketing Strategy Free Webinar – Learn How To Succeed with a Thought Leadership Marketing Strategy With the advent of AI, a “post and pray” content marketing strategy just won’t cut it anymore. “So so” content marketing hasn’t really worked for years and with AI it’s quickly becoming a race…
The most insightful online marketing posts we’ve read in the last few weeks. Improving or removing content for SEO: How to do it the right way SEO is more than just regularly posting new and relevant content, sometimes you have to go back and update or remove old content, but how do you know what…
The most insightful online marketing posts we’ve read in the last few weeks. An SEO Guide To Understanding User Intent Understanding user intent allows you to create content that directly addresses what users are looking for which can lead to higher search rankings and better user experiences. By focusing on providing relevant and valuable content…
The most insightful online marketing posts we’ve read in the last few weeks. How To Land 1,830 Ranking Positions With Only One Article Want to geek out about your content planning? Brad Smith explains how one of their articles earned multiple ranking positions and gives some tips on how you could do the same. Smith…
The most insightful online marketing posts we’ve read in the last few weeks. Google Announces 8 New Top Level Domains Including One For Lawyers Google has released 8 new Top Level Domains (TLDs) as an alternative to the more traditional .com, .net, and .org extensions. These include .esq, .phd, .prov, and more. Roger Montti looks…
Ever wish you could understand how Google sees your site and find out if any of your pages have issues? You can! With the Google Search Console Pages report you can: Before you get started, you’ll need to install Google Search Console on your website. Once you install it you’ll have to wait a day…