This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated by Nevin Thompson (@NevinYYJ). Case Study: How to Turn Autocomplete Ideas Into Traffic & Ranking Results With Only 5 Hours of Effort You probably already…
Confused and perplexed by the Web Marketing industry? So are we! Businesspeople looking for marketing support on the web must navigate their way through: High pressure sales for web services. Search technologies which change weekly. Web technology platforms that may or may not be right for your business. An unregulated industry with some vendors offering…
Like the changing of the seasons, the one thing we can be sure of in the world of online marketing is the regular rise to prominence of a new “killer marketing tactic.” This year’s buzzword? Content marketing! Once again, like “inbound marketing” last year and social media, blogging and SEO in years gone by, marketers…
How to Drive Sales Through Social Media Not all social networks are created equal when it comes to driving sales. Learn some tips on where to focus to achieve maximum ROI. Read more here. 5 Social Media Strategy Tips for Novices Have you been avoiding social media because you don’t know where to start? Here…
8 Dangerous (But Common) Misconceptions About Email Marketing This blog post covers all of the common myths and misconceptions that plague the email marketing world, and debunk them once and for all. Read more here. Just How Important Is It to Be the No 1 Search Result? Showing up on the first page of search…
10 Things That Can Destroy an Email Marketing Campaign Here are 10 ways to alienate customers and destroy an email marketing campaign – read more here. The 6 Top Mobile SEO Must-Knows Similar to traditional desktop sites, mobile sites, too, need to be optimized properly to perform to their full potential. Here are 6 “musts”…
7 content strategy tips to construct awesome product pages & boost sales Want to learn how to use content to make a difference on the bottom line? In fact, content such a blog can divert users away from the buying cycle, as it is usually a separate section of the website without any calls to action or links…
How to appropriately include product mentions in your marketing These days, providing useful and relevant copy for customers has become a major marketing tactic, but where does marketing one’s own product fit in? Learn more here. Why fresh content may not be good for your site Matt Cutts, who leads development on Google’s search engine algorithm,…
10 Top Tips for Using Google+ G00gle+, one of the newest social media platforms, has enjoyed a slow and steady increase in popularity, although it’s not likely you’ll encounter many friendly faces. However, G+ provides great ways to promote your business and your website. Read more here. How to get media to tell your story…
“Why did our PageRank go down?” A newspaper contacted Google after their “PageRank” (a value assigned by Google to websites that measures the relative importance of the site) had dropped from 7 to 3, wanting to know why. They genuinely didn’t seem know what the issue was, so Google provided an in-depth reply. Read more…
How traditional PR is stilling failing to succeed The evolution of the Internet and social media has disrupted traditional public relations and marketing. It’s critical to accept that there has been a shift in communications, and “that should change how we approach public relations; our audience has become trusted partners, and through real conversations over…
8 Biggest Marketing Mistakes of All Time But what happens to companies that make mistakes on a grand scale and cost their company millions in clout or dollars? Learn more here. Is Your Business Invisible? Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is…