3 Fatal Marketing Errors To Avoid You work very hard to put together events and webinars, and at the end of each presentation, make pitches for high-priced offerings he desperately wanted participants to buy. But you do not generate a single sale. What went wrong? Learn more here. 7 Shameless Tactics Marketers Use to Lure an…
25+ tools for real-time marketing Real-time marketing—the ability to monitor, manage and guide your marketing efforts as they occur — is one of the most important areas of marketing today. Here are 25 tools that allow you to monitor and evaluate your efforts so you can make quick changes and maximize your marketing ROI. Read more…
15 things customers hate about your website Why do so many websites feature elements that visitors (that is, potential customers) absolutely hate? Poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a bad reputation. Website designers who choose a classified website builder that’s popular with…
What businesses benefit most from creating mobile websites? Thanks to the continued and sustained exploding growth in consumer adoption of tablets and smartphones, there is an uptick in “mobile first, desktop second” business strategies. Are there certain types of companies that can benefit more than others by retooling for mobile? Consumer-facing businesses stand to gain…
Everything you ever wanted to know about online marketing for Local businesses In the era of the Smart Phone, and when more and more people are using the Yellow Pages as a monitor riser, it’s more important than ever before for Local businesses to master online marketing. Want to learn more about conducting keyword research?…
The 17 R’s of Savvy Mobile Marketing (Infographic) Many businesses are still asking what mobile marketing is, which means they’re probably also struggling with how to use it to generate leads. If you’re unfamiliar with the potential of mobile marketing, here is a handy infographic: the 17 R’s of Savvy Mobile Marketing Bonus link: How Local Small Businesses…
Video marketing: how to get more views for your YouTube videos Use video marketing to get more customers by getting more visitors to your YouTube videos. How to create compelling calls to action Calls to action help generate leads (and paying customers) should be used in each and every one of your marketing tactics: emails,…
12 critical elements every homepage must have In order for a homepage to work, it needs to meet its purpose and contain key elements that attract traffic, educate your visitors, and convert browsers into buyers – the typical internet marketing best practices. Here’s a neat infographic that explains the 12 critical elements every homepage must have. 3…
Usability vs. search engine optimization Many people believe that SEO is simply optimizing a website for search engines. In reality, SEO is optimizing a website for people who use search engines. Likewise, many people believe that website usability is simply making a website easy to use. Easy to use for whom? The developers? Website owners? Web searchers? SEO…
What is “Search, plus Your World” Last week, Google once again made a major adjustment to its search feature by launching “Search Plus Your World”. It’s a feature that integrates activity from Google+, its new social network, into everyday search results. What this means for your business is that it may be a good idea…
10 awesome online contests Contest can be a great way to generate interest in and excitement for your business, but how to design and execute? Here are 10 awesome online contests that provide insights into effective techniques for building community. Bonus link: How to Create a Viral Sweepstakes With Social Media 6 Mobile Search Optimization Trends For…
Most search Google to find local businesses Google reports that, according to a recent study, from city to city, almost all the terms examined by the study were related to local news, education, civic services or entertainment and activities. What does this mean for your business? It means that potential customers are using Google to get…