Blogging and Content Marketing: the Cornerstone of SEO, Inbound Marketing, and Social Media Marketing Content marketing— especially blogging— is currently one of the hottest marketing topics for businesses of all sizes… but is also one of the least understood. While many “experts” in the online sphere espouse the need to engage your target audience with…
PlusROI: Deep Advertising Experience and Great Results Across Every Platform As a PPC agency, a Google Adwords-certified agency, and as general Google Ads Management pros, we here at PlusROI are proud to be considered part of an “elite group of Priority Agencies” by Google itself. Being both a Google Premier and Facebook Marketing partner, we’ve…
Website Marketing Services Headquartered in Vancouver Island, British Columbia We offer a range of services to clients ranging from large national and international companies to local startups and small-medium businesses. Our main focus is on delivering measurable results for our clients, whether that be in the form of increased sales, website traffic, leads, or engagement….
1. Describe your work with PlusROI I usually say “I’m a copywriter” as a form of shorthand to describe what I do. I write blog posts, landing pages, social media copy, product descriptions, and basically anything and everything short of novels or fan-fiction for clients. However, what I do is about more than just cranking…
[September 25, 2018] Marketers and entrepreneurs in Victoria will have the opportunity to learn the latest online skills and strategies this fall and winter, thanks to a series of boot camps designed and organized by Rob Cooper, an internationally respected Internet marketing veteran and President of PlusROI, a Google Premier Partner Agency. “There is a…
I started writing this glossary for a client presentation and realized it would be valuable for my Camosun College Web and Social Media Meetup presentation, so I’ve taken the step of posting it here! Feel free to contact me with any feedback! Web Advertising Glossary SEM – Search Engine Marketing. This includes all types of…
8 Biggest Marketing Mistakes of All Time But what happens to companies that make mistakes on a grand scale and cost their company millions in clout or dollars? Learn more here. Is Your Business Invisible? Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is…
Why Your Business Is Doing Twitter Wrong By making three relatively simple implementation tweaks you can create more engaging tweets, improve tracking, provide better exposure for your Twitter username and increase the number of your followers (and potentially your customers). Read more here. The 5 Most Common Adwords Mistakes Google AdWords is a perfect place…
Kony 2012: lessons for video marketers Im just one week, KONY 2012 had been shared more than 7.6 million times on Facebook, embedded in more than 6,200 blogs, and according to Google News, 4,950 news sources have written stories about the video campaign aimed at bringing a rogue African warlord to justice. The Kony 2012 campaign provides lessons…
10 mobile site best practices As smart phone adoption skyrockets, so do the amount of searches from mobile devices for “local” businesses. So, it’s becoming increasingly important to make sure your business has a website optimized specifically for mobile browsers. Direct from Google itself, here are the top 10 mobile site best practices. 7 Tips for…
Why do keywords matter? And how do you choose them? Doing SEO in Victoria BC, we get asked this question a lot. So… Keywords are basically search terms that people type into a search engine like Google to find out information, such as a local business or service. So, it’s important that your business’ website…
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