Search Results for: ppc

SEM, PPC, SEO, GBP, WTH? Search Marketing Defined
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SEM, PPC, SEO, GBP, WTH? Search Marketing Defined

Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the industry get confused! Let’s look at the 3 main areas of Search Marketing and clear them up! SEM – Search Engine Marketing Although sometimes used to describe PPC (below), Search Engine Marketing is the overall practice…

Image of a keyboard with SEO letters and other marketing terms
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SEO VS PPC – Which Is Better?

In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…

Digital Marketing Must-Reads: January 2025
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Digital Marketing Must-Reads: January 2025

The most insightful online marketing posts we’ve read in the last few weeks. The Intersection of Creativity and Data: Rethinking the Art of PPC Advertising In today’s ever-evolving digital landscape, successful PPC advertising demands a blend of data-driven strategy and creative ingenuity. This article explores how marketers can merge analytics with artistry to craft campaigns…

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Online Advertising

Designed for Growth Your Partner in High-Impact PPC Advertising Amplify your online advertising success with personalised PPC strategies crafted to deliver results. From Google Ads to social media campaigns, we help you engage the right audience and drive measurable growth. CHOSEN BY COMPANIES FOR PROVEN RESULTS PPC Advertising That Drives Results Capture the attention of…

Digital Marketing Must-Reads: December 2024
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Digital Marketing Must-Reads: December 2024

The most insightful online marketing posts we’ve read in the last few weeks. How an integrated PPC & SEO strategy got more mileage out of Swarovski’s media budget Search marketing today is complex. Soaring media costs, rapidly evolving consumer behavior and fragmented data mean that brands are continually looking for new ways to maximize their…

Digital Marketing Must-Reads: October 2024
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Digital Marketing Must-Reads: October 2024

The most insightful online marketing posts we’ve read in the last few weeks. Google Analytics 4 Introduces Realtime Pages Report Google Analytics 4 (GA4) has introduced a new Realtime Pages report that allows users to monitor live data on page views and user engagement. This tool provides insights into which pages are being viewed in…

WordPress Web Hosting Services

Flywheel: The Best WordPress Web Hosting We’ve Seen to Date (and We’ve Seen Many!) Do any of the web hosting hurdles below sound similar? If so, then you’ll know the frustration that lead us to go looking for the best performance, highest value WordPress host out there. Enter Flywheel: after loving their hosting for our…

Heather Bowden
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Get to Know the Team: Meet Heather

Today’s team spotlight is on none other than Heather, our star pay-per-click specialist. Today, learn more about Heather’s background in analytics and how she utilizes it. Let’s see how Heather uses her background in analytics and data to manage and track high performing international PPC accounts here at PlusROI. Now, you’ve been a member of…

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Social Media

Social Media Marketing: Critical for Every Business’s Content Marketing, SEO, and General Outreach Efforts Baffled by the vast array of networking sites and networking tools? Not sure where to start with your social media marketing? Unclear on why your existing efforts have stagnated? PlusROI is here to clear the haze. We here at PlusROI consult…