CRAFTED FOR CLARITY

Your Go-To Partner in Google Analytics & Tracking Solutions

TRUSTED BY COMPANIES FOR ACCURATE, ACTIONABLE DATA

Google Analytics & Tracking That Delivers Results

Your website generates valuable user data—but only if it’s tracked correctly. We ensure your analytics setup provides clean, reliable, and actionable insights for better business decisions.

  • Seamless GA4 implementation to track meaningful user interactions.
  • Conversion tracking setup to measure your most valuable actions.
  • Google Tag Manager (GTM) integration for scalable tracking.
  • Event-based tracking strategies tailored to your business.
  • Custom reporting and dashboards for easy performance analysis.

Did You Know: Data Inaccuracy Can Cost You?

Off-the-shelf GA4 tracking isn’t enough—it often leaves critical blind spots, missing key conversions and leading to wasted ad spend. At PlusROI, we customize GA4 to ensure accurate tracking, real insights, and marketing success driven by accurate data.

We’d Like to Make Your Data Work for You!

Your analytics setup should do more than just collect numbers—it should empower your marketing strategy.

  • GA4 & GTM expertise tailored to your specific business needs.
  • Advanced event tracking & custom conversion setup.
  • Seamless integration with ads & marketing tools.
  • Privacy-first tracking solutions aligned with compliance laws.
  • Custom reports for data-driven decision-making.

We Provide A-to-Z Services for Google Analytics Setup

Expert Consultation

Get personalized guidance from experienced analytics professionals to align tracking with your business goals.

Strategic GA4 Setup

Ensure an accurate GA4 implementation, including event tracking, conversions, and audience segmentation.

Google Tag Manager Integration

Seamlessly manage tracking codes and optimise data collection across multiple platforms.

Custom Event Tracking

Track user interactions beyond basic page views, including form submissions, button clicks, and more.

eCommerce Tracking

Accurately track sales, product interactions, and customer behaviour to optimise your online store’s performance.

GA4 Setup & Customization

We configure GA4 to track key performance indicators, user behaviour, and conversions—ensuring the data reflects your business goals.

Custom Reporting

Get tailored reports with Google Looker Studio (formerly Data Studio) for clear, actionable insights that align with your business goals.

Ongoing Support & Training

Receive expert training and support to optimise the effectiveness of your GA4 setup.

GA4 Upgrade Packages

GA4 Essentials Setup + Simple Conversion Tracking

COST: $699

Suitable for standard tracking in GA4 with some conversion tracking to monitor basic goals of the site. Includes:

  • Basic setup of GA4 for one domain
  • Optional initial Google Tag Manager setup at no charge (if required for your setup
  • Conversion goal setup
  • 1 standard retargeting audience that can be used for Google Ads targeting
  • Linking to Google Ads and importing of goals.

GA4 Comprehensive Setup + Training

COST: $1399

Best if you are regularly checking in on website visitor behaviour and especially if you are running paid advertising campaigns.

  • All of the items in the GA4 Essentials setup package
  • Review of the site to map out up to 10 possible conversion points and to 10 audience groups (which can be based on website activity, demographics or a combination of both)
  • Setup of advanced events and conversions with custom reporting dimensions.
  • Setup of of all important custom audiences as identified in the site review
  • Link with Google Search Console to monitor site health and SEO data.
  • Multi domain & cross domain setups
  • 2 custom GA4 dashboard reports
  • Optional 1 hour review and tutorial meeting or personalized video overview

Custom, eCommerce & Complex Setups

COST: CONTACT US

Some websites have complexities that need special attention. These include tracking bookings that go through other websites or ecommerce transactions. If you’re unsure if your tracking needs may be covered in the tracking packages above, please contact us.

Also, at this time Shopify does not officially support GA4 for eCommerce Transactions. Please contact us if you are using Shopify.

Technical FAQs

What happened to Universal Analytics?

Google officially discontinued Universal Analytics (UA) in July 2023. It no longer processes new data.

How is GA4 different from Universal Analytics?

GA4 replaces session-based tracking with event-based tracking, providing greater flexibility and deeper insights.

Can GA4 track multiple websites or platforms?

Yes! GA4 supports cross-domain tracking, allowing businesses to track users seamlessly across multiple websites, subdomains, and mobile apps for a complete view of customer behavior.

Do I need Google Tag Manager (GTM) with GA4?

While GA4 can track basic interactions, Google Tag Manager (GTM) allows for more advanced tracking, making it easier to manage multiple tracking codes, add new events, and control scripts without modifying site code.

Have Questions? Let’s Connect

Whether you need a one-time GA4 setup, a comprehensive audit, or ongoing analytics management, we’re here to help.