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Webucation Week 2014 – Online Marketing Education

7 Critical Keys for Website Success

Creating an effective website experience is a complex matter, but very few people take the time to understand the basic fundamentals they need to success

Making matters more challenging is the fact that many designers and developers aren’t experts at business strategy, so have a hard time adapting your goals into a web strategy that’s applied to your site.

Join us for this high energy one hour presentation where we cover 7 key areas you need to be aware of to succeed with your website. We’ll touch on:

  • Realistic site goals.
  • Targeting and prioritization.
  • Branding
  • Search Engine Optimization.
  • Persuasive messaging.
  • Converting visitors to customers.
  • Measuring and improving performance.

You’ll leave this hour feeling much more confident about being able to make smart decisions for your website. There will also be plenty of time for questions and discussion following the presentation.

Who: Presented by Robert Cooper
When: Monday, November 24th at 4:00 p.m.
Where: 777 Fort Street (Fort Tectoria)
Cost: $0

RSVP required.

How To Generate High Quality Web Traffic

Launching a great website is only half the battle –  you need to take meaningful action to get visitors.getting web traffic

In short, you need to get really smart at “buying” traffic through web advertising or you need to learn how to create and promote great content so you can “earn” traffic. Or, of course, you can do both!

In this one hour session we’ll explore:

  • Advertising Strategies
  • Content & Social Strategies
  • Holistic Search Engine Optimization

Possibly the most important thing we’ll look at is how these multiple areas can work together to drive dramatically better results.

We’ll also save time for Q&A and discussion after the formal presentation.

From this session you’ll get a great sense of what you need to do to succeed in the different areas and be able to figure out which areas make sense for your business.

Who: Presented by Robert Cooper
When: Tuesday, November 25th at 4:00 p.m.
Where: 777 Fort Street (Fort Tectoria)
Cost: $0

RSVP required.


What Works On The Web – Successful Industry Approaches + Expert Q&A

Curious what really works on the web?what works

This presentation has been adapted from a very popular seminar we ran earlier this year and outlines tactics we’ve seen work with our own eyes over the year.

We’ll present “mini case studies” on successful topics like:

  • Selling your professional services.
  • Selling big ticket items.
  • Selling B2B products with long sales cycles.
  • Developing your personal reputation.
  • Developing thought leadership in an industry.
  • Selling your retail or ecommerce items.
  • Boosting your prominence in local search.
  • “Aspirational” Social Media.
  • Online branding.
  • Maximizing sales per customer.

This one hour session will be followed by an informal Q&A session with leading local web marketing experts as well as our strategic partners with expertise in social media, graphic designer, videography, and photography.

Who: Presented by the PlusROI team and Strategic Partners
When: Friday, November 28th at 4:00 p.m.
Where: 777 Fort Street (Fort Tectoria)
Cost: $0

RSVP required.