On the web, you can build website traffic and customers through either:
- Buying ads
- Creating and promoting great content.
While advertising can be very effective, its a paid medium and its effectiveness ends when you stop paying. Investing in quality content marketing is an investment that grows in value over time.
While content marketing is not necessarily for everyone, those who use it effectively are reaping huge rewards.
Content marketing can be the number one way to:
- Drive traffic through inbound marketing.
- Build trust with customers.
- Maximize customer lifetime value.
- Drive your Social Media Strategy.
- Get leads.
- Build an effective PR strategy.
- Power your Search Engine Optimization.
Best of all, if you have the vision to develop a strategy where these elements are all working together, you can multiply the value of the content you develop.