Create & Refine Your Web Marketing Strategy: Online Success Series Part I Take Your Web Marketing to the Next Level: Free Webinar Strategy is what makes or breaks your marketing efforts. We’ll help you learn how to plan or refine your strategy. Join us to: We’ll keep the formal presentation to a fast-paced 30 minutes…
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6 Free Google Tools To Improve Your Marketing Want to get more prominent in Search and improve your overall marketing? Google has many free products that will help you do just that! Join us to find out how to use these tools to accelerate your marketing in multiple ways. In this high energy workshop and…
And why you need to pay attention NOW, even if you’ve installed it already. Google’s mandatory migration to GA4 is one of the biggest thorns in marketers’ sides in recent memory but unfortunately it can’t be ignored. However, there are some great elements to it as well. Let’s have a quick look at it (in…
The most insightful online marketing posts we’ve read in the last few weeks. Link Farms: What Are They and Why You Should Avoid Them Adam Steele provides a deep but comprehensible look at the black hat SEO technique that is used to manipulate search engine rankings. As a website owner, you probably get offers from…
SEO Secrets & Lies – Is Search Engine Optimization For You? In this high energy workshop and presentation, we’ll cover: Join us as 20-year web marketing veteran Robert Cooper shows you how to determine whether SEO makes sense for you and your business. If you’re responsible for marketing a business, you’ve likely been pitched on…
In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored ads in the Google Search results). In part one of this 2-part series, we’re exploring the advantages of SEO for small business owners. The following…
A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and get an ad posted fairly easily. Unfortunately, however, succeeding with these ads is by no means an easy feat. Ad costs have risen dramatically because…
Thanks to everyone who attended our April Webinar where we covered Google’s recent changes and focused on how you can improve your visitor experience!
Everybody knows how important Google is if you want to be prominent online. With that in mind, did you know that Google is making some rather massive changes in 2021? While this creates challenges for web marketers, it also creates opportunities: Most of the current changes relate to User Experience, so making updates to optimize…
Would you build a 3-story house on a foundation of soft dirt? It sounds like a crazy idea, but this is how many companies approach their Search Engine Optimization. Even professional SEO firms are guilty of skipping over the creation of keyword strategy and getting right to the “building” phase of SEO. In this practical…
A Measured, Scientific Approach to WordPress and Shopify Search Engine Optimization Search engine optimization— commonly shortened to SEO— can be your highest ROI activity… or a huge waste of money, depending on how you approach it! There are thousands of SEO companies out there pitching SEO services. The catch, however? Almost none of them explain…