Over the years I’ve participated in all kinds of online launches: everything from tiny start-ups letting people know about their new services right through to software launches with six-figure launch budgets. Focusing these days on small and medium sized companies, I thought it would be great to explain one very cost-effective strategy for an online launch of…
“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” (Steve Jobs) What Internet entrepreneur or online marketer wouldn’t…
A colleague of mine (David Sovka) wrote a blog post recently about what a waste of time and money banner ads are. While Dave is a very smart guy and a way more entertaining writer than I’ll ever be, he totally misses the opportunity presented by banner advertising. As someone who has (for the most…
Being the “strategy guy” in a company that provides SEO services (among many other things), I come across some pretty interesting situations when I look under the hood at various websites. Here’s a few of the most alarming SEO disasters I’ve come across, as well as some notes on avoiding them. Disaster #1 – Total….
11 Social Media Automation Mistakes to Avoid Social media automation can be done right. Just avoid the following 11 awful social media automation mistakes, and you’ll be good to go. Read more here 2012 Holiday Marketing Tips for Retailers It might only be July, but it’s already time for retailers and marketing teams to start planning their holiday…
Having spent millions of dollars on online advertising on behalf of clients, I give a lot of thought to how we can reduce risk and maximize the value of ads. After all, it would be pretty hard to stay in business otherwise! In this post, I’m going to look at visitor conversion and then touch…
We’re pleased to announce that we now have online marketing services specifically for videographers available. These services are being announced today at WEVA 2009 in Orlando Florida and are available exclusively to WEVA members until November 1, 2009. More news to come shortly…
We’re pleased to announce we’ve been booked for speaking engagements and seminars with a number of business groups including WEVA (Orlando Florida, Sept. 15), HOST (Victoria BC, September 10) and Tourism Victoria (Victoria BC, date TBD in October). Contact us if you have a professional group or organization that would benefit from an online marketing…
Want to beat your competion online? Here’s a great tip. Before you launch ANYTHING on the web (whether it be a site or a marketing effort), identify what your goal is. Once you have your goal established, look for the best strategy to accomplish the goal and use this knowledge to define your approach. Most…
