Post List for AI Processing
Why You Should Customize Category and Tag Pages for SEO and Engagement
When we think about boosting SEO or keeping readers engaged, we often zero in on blog posts, landing pages, or pillar content. But, what if I told you there’s an…
Digital Marketing Must-Reads: October 2024
The most insightful online marketing posts we’ve read in the last few weeks. Google Analytics 4 Introduces Realtime Pages Report Google Analytics 4 (GA4) has introduced a new Realtime Pages…
Why Marketing Strategy Will Outshine Execution in the Age of AI Mastery
As artificial intelligence (AI) continues to evolve, the landscape of marketing is undergoing a profound transformation. One of the most significant shifts is the increasing gap between marketing strategy and…
The Role of AI in Content Marketing for Small Resorts and Hotels
Unlike larger hotel chains with significant operating and marketing budgets, small and mid-sized boutique resorts and hotels are tasked with a balancing act that requires them to deliver the same…
Using Categories & Tags for Blogging
When blogging, organizing your content effectively is crucial for both user experience and search engine optimization. Categories and tags are two key tools that can help you achieve this. Understanding…
Digital Marketing Must-Reads: September 2024
The most insightful online marketing posts we’ve read in the last few weeks. The Helpful Content Update Was Not What You Think Despite it’s name, is the helpful content doing…
10 Key Marketing Metrics Small Hotels and Resorts Should Be Tracking
“You can’t manage what you can’t measure” is a famous business quote attributed to various authors. While the original source of the saying is debatable, the meaning is certain and…
Digital Marketing Must-Reads: August 2024
The most insightful online marketing posts we’ve read in the last few weeks. Google August 2024 core update: What we’re seeing so far How is the August 2024 Core Update…
10 Keys to Managing Your Blog For Maximum Value – The Basics
One of the cruelest lies in marketing is that simply posting content to your blog will help your SEO. The truth is that if you don’t have a robust blogging…
3 Google Search Ads Tips for Boosting Off-Season Hotel Bookings
Maximizing bookings during the slow season can be a significant challenge for small hotels and resorts. However, if you’re already using Google Search Ads, there are things you can do…
Harnessing Google Performance Max for Hotels and Travel
Despite being in a highly competitive advertising sector, today’s ever-evolving digital landscape offers hotels and travel businesses of all sizes several options for gaining exposure and capturing market share. While…
Tips on Effective Email Marketing for Hotels & Hospitality | Part Two
Welcome to part two of our two-part hospitality email marketing series! This month, we’re covering seven more practical tips on effective email marketing for hotels, excursion operators, and other hospitality-based…
Digital Marketing Must-Reads: April 2024
The most insightful online marketing posts we’ve read in the last few weeks. An Introduction to Google Tag Manager The more data we can gather when it comes to our…
Hospitality Email Marketing Tips to Implement Now | Part One
Welcome to part one of our two-part hospitality email marketing series! In this series, we’re focusing on email marketing because it can help hotels and excursion operators boost bookings with…
Digital Marketing Must-Reads: March 2024
The most insightful online marketing posts we’ve read in the last few weeks. What Is a Pillar Page? SEO Content Pillars Explained One effective strategy to stand out is by…
What is a Brand Ad in Google Search & Why Might You Need One?
A Brand campaign is when you set up an ad to run in Google Search for when people search for your company name. If you’re lucky, your website might already…
How To Spy On Your Competitors’ Search Ads
Curious to know if your competitors are running Search Ads and, if so, what they are saying in their ads? In 2023, Google launched their Ads Transparency Center at https://adstransparency.google.com…
What is Google Advertiser Identity Verification?
In 2020 Google Launched their Advertiser Identity Verification program. In short, they wanted to crack down on folks using false identities for their ads and make sure that all the…
10 Essential Website Ranking Factors for Resorts in 2024
A strong online presence is crucial for resorts to attract guests and increase bookings. However, with so many competitors vying for visitors’ attention, resort websites can get buried on page…
Digital Marketing Must-Reads: February 2024
The most insightful online marketing posts we’ve read in the last few weeks. Local search in 2024: Key trends and tactics for marketers Benu Aggarwal looks at 5 different focus…
9 Effective CTA Tips for Boosting Online Bookings
In the competitive hospitality industry landscape, resorts and tour operators are constantly seeking ways to increase online bookings and attract more guests. One essential element of any successful digital marketing…
Your Checklist for Optimizing Your Service Pages for Search
Once you’ve created a great service page, it’s critical that people (and Search Engines) can actually find the page. This is where Search Engine Optimization (SEO) comes in. SEO can…
How to Build a Great Service Page
In our Service Pages post we’ve already discussed why it’s critical that you create individual service pages for your most important services. Before we even look at what should be…
Service Pages: Why They Are Critically Important
A lot of websites have a single page where they highlight all their services on the one page. While this may be okay if you get most of your business…
Secrets and Lies – What Works for Digital Marketing in 2024
Is SEO dead? Is AI the way to go? Do I need to be on TikTok? How the heck does influencer marketing even work? Digital marketing is more complex than…
Digital Marketing Must-Reads: January 2024
The most insightful online marketing posts we’ve read in the last few weeks. Want to set your 2024 SEO priorities? Run these GA4 reports. We know just how confusing GA4…
SEM, PPC, SEO, GBP, WTH? Search Marketing Defined
Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the industry get confused! Let’s look at the 3 main areas of…
Small Budget, Big Impact: Hotel Marketing in 2024
For hotels operating with a small budget, effective hotel marketing strategies don’t necessarily require huge expenditures. Here are some practical and cost-effective suggestions. Leverage Social Media Regularly post engaging content,…
Apply These Five Tourism Marketing Trends in 2024
Based on the latest tourism marketing trends and forecasts, here are five tourism marketing tips hotels and other tourism-related businesses should consider including in their marketing strategy. Embrace Sustainable Practices…
Digital Marketing Must-Reads: December 2023
The most insightful online marketing posts we’ve read in the last few weeks. What is Google Analytics? From Basic to Advanced Insights Since you have found your way to our…
Link Strategies to SuperSize Your Blogging
Blogging is awesome. Sadly, a majority of small to medium sized clients we work with get near-zero traffic to their blogs. There can be a number of reasons for this…
Why The Heck Do I Need to Pay for Google Ads Management?
The fact that you can create a Google Ads account and have ads running in about a half hour makes this a very valid question, why you should consider paying…
Tourism Marketing: Optimized Email Marketing for Hotels
When was the last time you optimized your email campaigns for better results? Email marketing plays an integral role in the marketing strategy of any hospitality business, ranging from expansive…
Digital Marketing Must-Reads: November 2023
The most insightful online marketing posts we’ve read in the last few weeks. 7 tips to create PPC text ads that are trustworthy and clickworthy Sometimes your ads are responsible…
Advertising in 2023 – How To Succeed And What To Avoid
Are you wanting to grow your business through advertising? Are you wondering if that’s even possible? Join veteran advertiser (and Google Premier Partner) Robert Cooper as he shares how companies…
Digital Marketing Must-Reads: October 2023
The most insightful online marketing posts we’ve read in the last few weeks. What Is Bounce Rate, and Does It Matter in 2023? Bounce rates are an important metric when…
Online Advertising Demystified
The biggest reason most advertising doesn’t work is that people use the wrong type of advertising for the goals they have or the phase of the buying cycle their audience…
Tourism Marketing: Three Ways to Immediately Boost Bookings
Bookings are the lifeblood of tourism-based businesses. However, capturing visitors’ interest can be super challenging (especially for smaller boutique hotels and excursions) when so many other companies and destinations compete…
Thought Leadership – The AI-Killing Content Marketing Strategy
With the advent of AI, a “post and pray” content marketing strategy just won’t cut it anymore. “So so” content marketing hasn’t really worked for years and with AI it’s…
Digital Marketing Must-Reads: September 2023
The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how…
Why Is Thought Leadership the Best Content Strategy, Hands Down?
In recent years, content marketing has been a real marketing industry buzzword. However, a majority of companies doing it are wasting their time and efforts pumping out a mediocre “weekly…
Mastering Google Ads Conversion with Simon Kingsnorth
Our founder, Robert Cooper, joined Simon Kingsnorth on his “For The Love of Marketing” podcast to look at how to make your Google Ads convert. Watch the episode below to…
Create & Refine Your Web Marketing Strategy
Strategy is what makes or breaks your marketing efforts. We’ll help you learn how to plan or refine your strategy. Watch below to: Watch Now!
Digital Marketing Must-Reads: August 2023
The most insightful online marketing posts we’ve read in the last few weeks. Improving or removing content for SEO: How to do it the right way SEO is more than…
6 Free Google Tools For Web Marketing
Want to get more prominent in Search and improve your overall marketing? Google has many free products that will help you do just that! Watch this video to find out…
Digital Marketing Must-Reads: July 2023
The most insightful online marketing posts we’ve read in the last few weeks. An SEO Guide To Understanding User Intent Understanding user intent allows you to create content that directly…
Supersize Your SEO: Seven Simple Solutions
Want to get more Search traffic? Consider employing some techniques that your competitors might not be doing (or, at least, not doing a great job at). Assess Your Competition To…
Making the Most of GA4
Curious about Google’s new, mandatory GA4 Analytics migration? Learn about the critical features of GA4, how to use it to measure the results of your web marketing efforts, plus an…
Digital Marketing Must-Reads: June 2023
The most insightful online marketing posts we’ve read in the last few weeks. How To Land 1,830 Ranking Positions With Only One Article Want to geek out about your content…
GA4 – The Good, The Bad & The Ugly
And why you need to pay attention NOW, even if you’ve installed it already. Google’s mandatory migration to GA4 is one of the biggest thorns in marketers’ sides in recent…
Digital Marketing Must-Reads: May 2023
The most insightful online marketing posts we’ve read in the last few weeks. Google Announces 8 New Top Level Domains Including One For Lawyers Google has released 8 new Top…
Your Free SEO Weapon
It is critically important to understand how your site is performing in Google and know if there are any serious site issues. Luckily, you can get this information straight from…
Fix Your Site With The Google Search Console Pages Report
Ever wish you could understand how Google sees your site and find out if any of your pages have issues? You can! With the Google Search Console Pages report you…
Google Ads VS SEO
Curious whether you’re better off investing in Search Engine Optimization (SEO) or Sponsored Search Ads in Google? Here’s a typical search result (broken out side by side for visibility): The…
Digital Marketing Must-Reads: April 2023
The most insightful online marketing posts we’ve read in the last few weeks. Link Farms: What Are They and Why You Should Avoid Them Adam Steele provides a deep but…
PlusROI Earns Coveted Google Premier Partner Status
Victoria, British Columbia – February 3, 2022 – PlusROI Online Marketing Inc, a leader in search advertising, today announced that is has been awarded Google Premier Partnership status in 2022’s…
Webinar Recap: SEO Secrets & Lies – Is Search Engine Optimization For You?
Thank you to our November webinar attendees! We hope you found our discussion of SEO best practices useful! See you back soon for our next educational webinar – stay tuned…
IBPOC Digital Marketing Scholarship
Want to make a break into the exciting world of digital marketing? This scholarship might be what you need to help make that happen. With the support of Alacrity Canada,…
Webinar Recap – Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive
Thank you to our July webinar attendees! We spent the hour discussing the best and most cost-effective strategies for reaching visitors before they come to your destination and also while…
Get to Know the Team: Meet Carmen
As JumpStart Web’s long-time operations manager and one of PlusROI’s valued Google Ads managers, we would be remiss not to have Carmen as the next feature in our ongoing “PlusROI…
SEO VS PPC – Which Is Better?
In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored…
Webinar Recap – Getting Found In Google: Paid Ads vs SEO
Thank you to all who attended or May webinar where we discussed what works better – the “organic” Google SEO results or the paid ads (sponsored search listings). We appreciated…
An Insider’s Guide to Social Ads and Display Ads
A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and…
Improve Your Google Presence with Strategic Google Setup
It’s no secret that Google pretty much owns the Internet and you need to leverage their tools if you want to make the most of your web presence. Also, with…
Google’s 2021 Changes – Surviving and Thriving
Thanks to everyone who attended our April Webinar where we covered Google’s recent changes and focused on how you can improve your visitor experience!
Updates in Google in 2021 You Need To Know About
Everybody knows how important Google is if you want to be prominent online. With that in mind, did you know that Google is making some rather massive changes in 2021?…
Webinar Recap: Getting Online with Ecommerce
Thank you to all of our March webinar attendees, we hope you found it helpful! Missed the webinar? No worries, we recorded it! As always, please reach out if you…
What are the Google Responsive Display Ad Requirements?
Google has certain requirements that you must keep in mind while putting together the text and image assets for your responsive display ad. Text Assets Headlines (up to 5) are…
What is a Google Responsive Display Ad?
A Responsive Display Ad is an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network, where it can be seen…
Resize and Optimize Photos for Websites Using Canva
To quickly and efficiently resize and optimize images is a keystone of any successful website update (or launch!), regardless of your industry. Many of our web design clients here at…
Webinar Recap: DIY Web Analytics – Measure What Matters
Thanks to all of our November attendees of the “DIY Web Analytics – Measure What Matters ” webinar. We hope you found it helpful! The webinar recording is now available…
Viewing Google Ads Engagement Goals & Lead Goals In Analytics
This post has been written to show you how to access Google Ads-related insights for goal completions in Google Analytics. This information is for Engagement and Lead goals (we’ll address…
Webinar Recap: DIY Content Marketing: Doing it Right
Thanks to all of our October attendees of the “DIY Content Marketing: Doing it Right” webinar. We hope you found it helpful! The webinar recording is now available so If…
Get to Know the Team: Meet Heather
Today’s team spotlight is on none other than Heather, our star pay-per-click specialist. Today, learn more about Heather’s background in analytics and how she utilizes it. Let’s see how Heather…
Webinar Recap: Developing a Killer Competitive Strategy: DIY Web Marketing
Thanks to all of our September 17th “Developing a Killer Competitive Strategy: DIY Web Marketing” attendees. We hope you found it useful! If you have any questions or comments, please reach…
Webinar Recap: DIY SEO – Your Ongoing SEO Strategy
Thanks to everyone who attended our July 24th Webinar, DIY SEO – Your Ongoing SEO Strategy. We hope you found it useful! Please feel free to reach out to Rob if you…
Get to Know the Team: Meet Nevin!
1. Describe your work with PlusROI I usually say “I’m a copywriter” as a form of shorthand to describe what I do. I write blog posts, landing pages, social media…
Get to Know the Team: Meet Rian!
As a long time technical SEO junkie and long time WordPress developer (he/we developed the very first RBCM mobile website back in 2011!), Rian leads all things technical at PlusROI…
Webinar Recap: Creating and Implementing a Keyword Strategy
A big thank you to everyone who attended our June 19th DIY SEO Webinar – we hope you found it helpful! Please feel free to reach out to Rob if…
Tracking the Sources of your Zoom Webinar Signups
Zoom Webinars can be a powerful way to share content and interact with many potential customers in real-time, but how do you know where is your audience coming from? If…
Marketing your Business: Instagram or Facebook?
In 2020, social media is undoubtedly an important tool for establishing your business’s online presence. While Facebook has been around for longer and has the largest user base, Instagram has…
Webinar Recap: Secrets of Online Advertising – Picking the Right Approach
Thanks to everyone who joined us on our May 15th Webinar covering Secrets of Online Advertising, we hope you found it useful! Here’s a link to the slides from the webinar…
5 No Cost Ways To Dramatically Improve Your Marketing
If you have some time available to improve your marketing, here are 5 things you can do in-house without spending a dime! 1 – Review Your Client Acquisition Sources Do…
Webinar Recap: DIY Conversion Optimization – Get More Website Visitors to Take Action
Thanks to everyone who joined us on our April 07 Webinar covering Do It Yourself Conversion Optimization. Using participant sites was a lot of fun – I hope you got…
Webinar Recap: DIY SEO – Improve Your Google Rankings!
Thanks to everyone who joined us on our April 03 Webinar covering Do It Yourself SEO. We’ve had some great feedback and learned a lot from your questions! Here is…
What is Structured Data and Schema?
Modern search engines are very good at understanding the content on your website. However, giving them a little help with semantics is still something we need to do. We can…
Kick-Ass Online Marketing Tools
Compiled for the attendees of our DIY SEO Webinar, this is a fairly comprehensive list of great free or cheap tools for SEO and online marketing in general. Lower in…
New Web Marketing Boot Camps Help Marketers and Entrepreneurs Grow Businesses Faster
[September 25, 2018] Marketers and entrepreneurs in Victoria will have the opportunity to learn the latest online skills and strategies this fall and winter, thanks to a series of boot…
Landing Page Checklist – What You Need to Succeed
If you’ve explored the science of profitable online advertising, you’ll certainly have come across the concept of using a landing page. While a website’s home page needs to serve multiple…
Facebook Ads Versus Google Ads?
Updated July 2020 I regularly get asked whether Facebook ads or Google ads are better. Fortunately, the answer is very clear: it depends! The reason for why it depends is…
The Biggest Problem With Social Media
Hootsuite recently published an insightful post on the Facebook Algorithm in 2018. The post is worth a read, but the most important thing for me was that it got me…
B2B Content Marketing – Match Your Approach To Your Goal
Inbound marketing and content marketing are hot topics right now. One tried and true method we’ve seen great client success with is creating an insightful industry report or white paper…
Google Analytics For Beginners – Visitors Overview
Updated June 2018! Just getting started with Google Analytics? You’ve come to the right place! Google Analytics, the free analytics tool from Google, can be confusing when you first dive…
Assess Your Website with GTmetrix
As professional marketers, there are about a dozen tools that we regularly use to assess website performance for clients. One of the easiest tools to use that can give you…
The Five Stages of Search Engine Optimization – A Simple Guide
Trying to get a handle on SEO and understand the different stages of SEO? How far you take it will depend on how important Search traffic is to you and…
Online Marketing Madness — Strategic Reads for May 2017
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. The…
Online Marketing Madness — Strategic Reads for April 2017
PlusROI regularly posts links to useful marketing resources and actionable strategies to help you grow your business. The April links are curated by Nevin Thompson (@NevinYYJ), Rian Bowden and Rob…
Online Marketing Madness — Strategic Reads from February 2017
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. The…
Landing Pages 101 – Why Are They So Important?
Curious about what landing pages are and whether you should be using them for your business? You’ve come to the right place! Simply put, landing pages are pages are “conversion…
Online Marketing Madness — Strategic Reads for January 2017
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated…
Web Marketing Trends for 2017
As the new year kicks off let’s look at some quick tips, trends and areas of opportunity for 2017. Big Mobile Moves Mobile has definitely already become “real” with mobile…
Digital Advertising 101 – A Web Advertising Glossary
I started writing this glossary for a client presentation and realized it would be valuable for my Camosun College Web and Social Media Meetup presentation, so I’ve taken the step…
Marketing Madness – Strategic Reads for October 2015
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated…
Marketing Madness – Top Posts for August 2015
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated…
PlusROI Online Marketing Selected by Google for Elite “Priority Agency” Partnership
Performance marketing agency PlusROI Online Marketing Inc has been selected as part of an elite group of Priority Agencies in Canada as part of Google’s improved partnership model. As a…
SEO vs PPC – Which is Better?
Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd…
Marketing Madness – Top Posts for July 2015
This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated…
Social Media ROI – Growing and Showing Your Results [Social Media Camp 2015]
The following was the topic of our presentation at Social Media Camp 2015 plus download links! Thanks to everyone who attended for the great energy and the great participation! Do…
Mobilegeddon: Is Your Site Ready for Google’s Biggest Update Ever?
Mobilegeddon Defined Google recently announced that on April 21 of this year they will start to label your site as “mobile friendly” (or not) and use the information to help…
Target Customers and Your Website
Not a lot of companies to a good job online at understanding and catering to their target customers. “Target customers” is actually kind of a funny term as it makes…
Web Marketing Fundamentals Series
Confused and perplexed by the Web Marketing industry? So are we! Businesspeople looking for marketing support on the web must navigate their way through: High pressure sales for web services…
Achievable Goals for Your Website
If you want to succeed on the web you need to do more than throw up a website and hope for the best! While any site is better than no site,…
Lead Generation for Real Estate Development – Strategic Solution
Challenge: A 100+ unit real estate development in Victoria BC had been using radio ads extensively but were getting very little traffic or leads from their website (15-30 visitors per…
Local SEO Strategy for EasyJobQuote.com – Strategic Solution
Challenge: EasyJobQuote.com is a contracting and home services intermediary. They were in a typical startup position: needing traffic to their website but not having a significant advertising budget. Solution:…
Roxio Photoshow Upsell Optimization – Success Strategies
Challenge: Shortly before Photoshow’s acquisition by Hallmark, we were asked to decrease the 42% abandonment rate on the upsell page which appeared after clicking on the “buy now” button on…
Sage Simply Accounting Conversion Optimization – Strategic Solution
Challenge: Improve the software trial process for the flagship Simply Accounting (now Sage 50) software. Solution: PlusROI tracked the entire software conversion process, right from discovery and download through to…
Anatomy of a Cost Effective Online Launch
Over the years I’ve participated in all kinds of online launches: everything from tiny start-ups letting people know about their new services right through to software launches with six-figure launch budgets. Focusing…
SEO is Dead – Long Live SEO
In light of Google’s recent (and not so recent) updates, there’s been a lot of talk about Search Engine Optimization being less relevant and less important. In truth, responsible SEO…
The Power of a Simple Web Design
“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple…
Content Marketing Demystified
Like the changing of the seasons, the one thing we can be sure of in the world of online marketing is the regular rise to prominence of a new “killer…
Are Banner Ads a Waste of Money?
A colleague of mine (David Sovka) wrote a blog post recently about what a waste of time and money banner ads are. While Dave is a very smart guy and…
The Importance of Testing, Obama Style
There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was…
New Victoria BC healthcare directory is a one-stop resource
A new Victoria BC healthcare directory is a one-stop resource for anyone who has been in a traffic accident, is living with a chronic condition, or who wants to improve their…
How to Drive Sales Through Social Media + More Online Marketing Links
How to Drive Sales Through Social Media Not all social networks are created equal when it comes to driving sales. Learn some tips on where to focus to achieve maximum…
8 Dangerous Misconceptions About Email Marketing
8 Dangerous (But Common) Misconceptions About Email Marketing This blog post covers all of the common myths and misconceptions that plague the email marketing world, and debunk them once and…
Link Building – A Simple Primer
So, you’ve launched your search-optimized web site and are waiting and wondering when all the Google Search traffic will start arriving at your home page? Truth is, unless you extend…
Local Cleaning Company – A Focus on Service
We recently had the pleasure of working with Alison at Kyla Kleaning, a local cleaning services company. While working from Kyla Kleaning it was very refreshing to hear about their…
10 ways to destroy an email campaign + more marketing links
10 Things That Can Destroy an Email Marketing Campaign Here are 10 ways to alienate customers and destroy an email marketing campaign – read more here. The 6 Top Mobile…
7 content strategy tips that boost sales + more marketing links
7 content strategy tips to construct awesome product pages & boost sales Want to learn how to use content to make a difference on the bottom line? In fact, content…
SEO Disasters and How to Avoid Them
Being the “strategy guy” in a company that provides SEO services (among many other things), I come across some pretty interesting situations when I look under the hood at various…
How to include product mentions in your marketing + more online links
How to appropriately include product mentions in your marketing These days, providing useful and relevant copy for customers has become a major marketing tactic, but where does marketing one’s own…
10 tips for success on Google Plus + more online marketing links
10 Top Tips for Using Google+ G00gle+, one of the newest social media platforms, has enjoyed a slow and steady increase in popularity, although it’s not likely you’ll encounter many…
Why did my website visitors suddenly drop off? Plus more online marketing links
“Why did our PageRank go down?” A newspaper contacted Google after their “PageRank” (a value assigned by Google to websites that measures the relative importance of the site) had dropped…
An infographic about infographics, an Instagram infographic + more online marketing links
How traditional PR is stilling failing to succeed The evolution of the Internet and social media has disrupted traditional public relations and marketing. It’s critical to accept that there has…
Measuring Your Online Presence
11 Social Media Automation Mistakes to Avoid Social media automation can be done right. Just avoid the following 11 awful social media automation mistakes, and you’ll be good to go. Read more here…
8 Biggest Marketing Mistakes of All Time +more online marketing links
8 Biggest Marketing Mistakes of All Time But what happens to companies that make mistakes on a grand scale and cost their company millions in clout or dollars? Learn more here…
5 Ways To Fail Online Advertising + More Online Marketing Links
Six reasons why your business needs to curate content In the online marketing space, curation is the activity of finding and sharing great content. There’s more information out there than any of…
The Key to a Successful Online Advertising Spend
Having spent millions of dollars on online advertising on behalf of clients, I give a lot of thought to how we can reduce risk and maximize the value of ads…
How to get more Tweets + more internet marketing links
How To Get More Tweets Tweets that include brief messages (fewer than 100 characters) generate 17 percent more engagement than longer content; content with links yields 86 percent more Retweets…
3 common landing page flops + more online marketing links
3 Common Landing Page Flops To Avoid Are your landing pages doing what they are supposed to do? If you’re a business selling a product or service, you need to…
Why You’re Doing Twitter All Wrong + more online marketing links
Why Your Business Is Doing Twitter Wrong By making three relatively simple implementation tweaks you can create more engaging tweets, improve tracking, provide better exposure for your Twitter username and…
Three Fatal Marketing Errors To Avoid + More Online Marketing Links
3 Fatal Marketing Errors To Avoid You work very hard to put together events and webinars, and at the end of each presentation, make pitches for high-priced offerings he desperately…
16 Things People Really Hate About Your Email Marketing + more marketing links
16 Things People Really Hate About Your Email Marketing Permission-based email marketing is an incredibly relevant and powerful tool for connecting with existing customers and creating new ones. However, as…
Updated for 2012: Beginner’s Guide to SEO + more marketing links
Updated for 2012: The Beginner’s Guide to SEO Thanks to ever-changing search algorithms, local businesses always have to re-learn strategies and best practices to make sure their website is set…
25+ tools for real-time marketing, changes to email marketing + other marketing links
25+ tools for real-time marketing Real-time marketing—the ability to monitor, manage and guide your marketing efforts as they occur — is one of the most important areas of marketing today…
3 tips for boosting conversions + more online marketing links
The Little Book of Google Maps for Businesses Over 20% of Google searches now contain a location (e.g., “lawyers Victoria BC)), and this number rises to over 40% of mobile…
10 awesome marketing infographics, content strategy + more online marketing links
10 awesome marketing infographics Infographics are a great way to quickly catch the attention of customer and ideally get them to share your content – thereby promoting your business to…
5 “local” search engines you need to know + other marketing links
Have your heard of these 5 “local” search engines? Many “local” businesses tend to focus on getting listed on Google Maps and Google Places, simply because it’s relatively easy to…
32 ways to get people to link to your website + more marketing links
32 ways to get people to link to your website While many local businesses resort to a variety of desperate tactics to get other sites to link to them in…
15 things customers hate about your website + more marketing links
15 things customers hate about your website Why do so many websites feature elements that visitors (that is, potential customers) absolutely hate? Poor user experience can cause high page abandonment…
Should your business create a mobile website and other useful marketing links
What businesses benefit most from creating mobile websites? Thanks to the continued and sustained exploding growth in consumer adoption of tablets and smartphones, there is an uptick in “mobile first,…
Landing page optimization tips and other useful online marketing links
Here’s a collection of the best online marketing links from the past week. If you have any you would like to share with us, please let us know! 8 Frequently…
Kony 2012: lessons for video marketing and other links
Kony 2012: lessons for video marketers Im just one week, KONY 2012 had been shared more than 7.6 million times on Facebook, embedded in more than 6,200 blogs, and according to Google…
Everything you ever wanted to know about online marketing for Local businesses
Everything you ever wanted to know about online marketing for Local businesses In the era of the Smart Phone, and when more and more people are using the Yellow Pages…
Mobile Marketing With QR Codes – I
Interested in Mobile Marketing with QR codes? Let’s start with a few of the basics… A QR code (as pictured) is a “scannable” graphic that links smartphone users to a…
The 17 R’s of Savvy Mobile Marketing (and more marketing links)
The 17 R’s of Savvy Mobile Marketing (Infographic) Many businesses are still asking what mobile marketing is, which means they’re probably also struggling with how to use it to generate…
Fun Work Project – Family Vacation Video Slideshow
One great thing about working with a software companies is that I get to use their products and call it “work.” muvee is a great company that we work with…
Video marketing: how to get more views for your YouTube videos
Video marketing: how to get more views for your YouTube videos Use video marketing to get more customers by getting more visitors to your YouTube videos. How to create compelling…
The continuing growth of Mobile SEO and other marketing links
Mobile SEO growing in importance as web economy set to double by 2016 A recent study indicates that by 2016, there will be 3 billion Internet users around the world,…
12 critical homepage elements and other internet marketing links
12 critical elements every homepage must have In order for a homepage to work, it needs to meet its purpose and contain key elements that attract traffic, educate your visitors, and…
Usability vs. search engine optimization and other marketing links
Usability vs. search engine optimization Many people believe that SEO is simply optimizing a website for search engines. In reality, SEO is optimizing a website for people who use search engines. Likewise, many…
QR Codes for Newsletter Subscription – QR + MailChimp Goodness
I noticed today that MailChimp offers a QR code to link to a mobile version of your subscribe form. Pretty cool if you’re at a trade show and want to…
Automatic QR Codes – Another Reason I Love Bit.ly
In a presentation last night at the Vancouver Island Tech Park I waxed rhapsodic about Bit.ly and harped on the importance of tracking. After uploading my presentation deck to SlideShare…
More internet marketing links to start off the new year (Monday Marketing Madness)
What is “Search, plus Your World” Last week, Google once again made a major adjustment to its search feature by launching “Search Plus Your World”. It’s a feature that integrates…
Monday Marketing Madness | Victoria online marketing | Jan 9 2012
10 awesome online contests Contest can be a great way to generate interest in and excitement for your business, but how to design and execute? Here are 10 awesome online contests…
Monday Marketing Madness | Victoria online marketing | Jan 3, 2012
Happy New Year from JumpStartWeb! 2012 is the Year of the Dragon – a year featuring vitality, leadership and action – and we like to think there are many, many Victoria…
Monday Marketing Madness | Content Strategy | Dec 19, 2011
Most search Google to find local businesses Google reports that, according to a recent study, from city to city, almost all the terms examined by the study were related to…
Monday Marketing Madness | Mobile SEO Victoria
Top 10 social media campaigns of 2011 Everyone says your business needs to adopt social media marketing in order to succeed, but sometimes it’s difficult to gauge success. For some…
Monday Marketing Madness | Social media marketing Victoria
5 ways to generate excitement using social media Many local businesses create blog posts, videos, and other bits of enticing content to engage community and actually provide customers with useful…
The Importance of Page Titles and Basic SEO – A Quick Summary
If you opened a retail store next to a major intersection, would you bother to put up a sign so that folks could see what you sold and what the…
Monday Marketing Madness | search engine optimization
How to come up with content ideas (and get visitors to your business website) Creating regular, “fresh” content such as blog posts and online videos is a key tactic aimed…
What is a Registrar and why should you care?
This is the first blog post we’ll be doing in a series of posts aimed at answering questions which come up regularly with new clients. The following description may take…
Monday Marketing Madness | from JumpStart Web, an online advertising agency
How does Google Adwords work? Google Adwords – the text ads that appear alongside Google search results, as any online advertising agency will tell you – can be an incredibly…
Monday Marketing Madness | Business blogs
How to measure your online influence “Social media marketing” is all the rage these days, but how do you measure success (and make sure your making use of your limited…
Monday Marketing Madness | Mobile Marketing Victoria
10 mobile site best practices As smart phone adoption skyrockets, so do the amount of searches from mobile devices for “local” businesses. So, it’s becoming increasingly important to make sure your…
Monday Marketing Madness | SEO Victoria BC
Why do keywords matter? And how do you choose them? Doing SEO in Victoria BC, we get asked this question a lot. So… Keywords are basically search terms that people…
Monday Marketing Madness | Online advertising agency tips and hints
5 tips to help customers find your local business online How do searchers go about their search for local businesses? Do most searchers use local modifiers (such as the name of…
Monday Marketing Madness | Online marketing strategy Victoria BC
5 considerations in planning your small business 2012 ad budget Thanks to a continued, and unrelenting shift online advertising and mobile search, advertising best practices for businesses continues to change at a…
Monday Marketing Madness | Victoria web marketing
12 tips for using press releases in local online marketing Is your small business taking advantage of one of the most basic marketing tools – the press release? While there…
Monday Marketing Madness | Victoria web marketing
5 simple steps to creating a Facebook business page With 500 million users, and providing the ability for businesses to reach potential customer by demographic and by geography, Facebook can…
Monday Marketing Madness | Internet marketing Victoria
10 things you didn’t know about SEO SEO, or “search engine optimization” is an essential part of making sure customers can find your businesses, but “best practices” can change…
Monday Marketing Madness | Mobile marketing Victoria
How mobile content should differ from “desktop” content In order to keep up with the competition and connect better with customers, more and more businesses are launching mobile sites. But…
Monday Marketing Madness (September 13, 2011)
5 tips to get more online customer reviews Customer reviews are increasingly becoming an important online marketing tactic for small businesses. Google incorporates online reviews into search results, and consumers…
Marketing Madness Link Roundup (September 7, 2011)
Summer is over, school has started, and it’s a time for new beginnings. So, we’re launching a new regular series of blog posts featuring useful online marketing links that can…
Google Places Creates Opportunity
As a business owner do you find yourself excited by change or threatened by change? If it’s the latter, it’s time to reconsider, especially in regards to Google Places. Google…
Quick Tip – Twitter Part I – Building a Network of Peers
I get asked often what the big deal about Twitter is in a business context. Truth be told, for a huge number of Twitter users, it’s of little value as…
The Sands at Grace Bay
The Sands Turks and Caicos hotel is a company we’ve gotten to know well through a partner company and they have been recently honored at the Turks and Caicos Hotel…
Hockey in The Turks and Caicos? The Hartling Group helps it happen.
The Hartling Group on Providenciales is a company we’ve come to know through a partner company we’re working with. The Hartling Group is one of the early real estate development…
Videographer Services Now Available
We’re pleased to announce that we now have online marketing services specifically for videographers available. These services are being announced today at WEVA 2009 in Orlando Florida and are available…
Speaking Engagements
We’re pleased to announce we’ve been booked for speaking engagements and seminars with a number of business groups including WEVA (Orlando Florida, Sept. 15), HOST (Victoria BC, September 10) and…
Quick note – start with a goal in mind
Want to beat your competion online? Here’s a great tip. Before you launch ANYTHING on the web (whether it be a site or a marketing effort), identify what your goal…
JumpStartWeb Launches Internationally with Small Business Marketing Services
JumpStartWeb Launches Internationally with Small Business Marketing Services JumpStartWeb.com to offer personalized and practical online marketing solutions for small businesses. Victoria, BC (April 2, 2009) PlusROI Online Marketing Inc. today…