Post List for AI Processing

Digital Marketing Must-Reads: October 2024

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The most insightful online marketing posts we’ve read in the last few weeks. Google Analytics 4 Introduces Realtime Pages Report Google Analytics 4 (GA4) has introduced a new Realtime Pages…

Using Categories & Tags for Blogging

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When blogging, organizing your content effectively is crucial for both user experience and search engine optimization. Categories and tags are two key tools that can help you achieve this. Understanding…

Digital Marketing Must-Reads: September 2024

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The most insightful online marketing posts we’ve read in the last few weeks. The Helpful Content Update Was Not What You Think Despite it’s name, is the helpful content doing…

Digital Marketing Must-Reads: August 2024

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The most insightful online marketing posts we’ve read in the last few weeks. Google August 2024 core update: What we’re seeing so far How is the August 2024 Core Update…
Harnessing Google Performance Max ads for hotels and travel can increase exposure on Google Maps and all other Google-owned channels.

Harnessing Google Performance Max for Hotels and Travel 

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Despite being in a highly competitive advertising sector, today’s ever-evolving digital landscape offers hotels and travel businesses of all sizes several options for gaining exposure and capturing market share. While…

Digital Marketing Must-Reads: April 2024

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The most insightful online marketing posts we’ve read in the last few weeks. An Introduction to Google Tag Manager The more data we can gather when it comes to our…

Digital Marketing Must-Reads: March 2024

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The most insightful online marketing posts we’ve read in the last few weeks. What Is a Pillar Page? SEO Content Pillars Explained One effective strategy to stand out is by…

How To Spy On Your Competitors’ Search Ads

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Curious to know if your competitors are running Search Ads and, if so, what they are saying in their ads? In 2023, Google launched their Ads Transparency Center at https://adstransparency.google.com…

What is Google Advertiser Identity Verification?

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In 2020 Google Launched their Advertiser Identity Verification program. In short, they wanted to crack down on folks using false identities for their ads and make sure that all the…

Digital Marketing Must-Reads: February 2024

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The most insightful online marketing posts we’ve read in the last few weeks. Local search in 2024: Key trends and tactics for marketers Benu Aggarwal looks at 5 different focus…
9 Effective CTA Tips for Boosting Online Bookings

9 Effective CTA Tips for Boosting Online Bookings

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In the competitive hospitality industry landscape, resorts and tour operators are constantly seeking ways to increase online bookings and attract more guests. One essential element of any successful digital marketing…

How to Build a Great Service Page

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In our Service Pages post we’ve already discussed why it’s critical that you create individual service pages for your most important services. Before we even look at what should be…

Digital Marketing Must-Reads: January 2024

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The most insightful online marketing posts we’ve read in the last few weeks. Want to set your 2024 SEO priorities? Run these GA4 reports. We know just how confusing GA4…

SEM, PPC, SEO, GBP, WTH? Search Marketing Defined

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Confused by the vast array of confusing abbreviations around Search Marketing? Don’t feel bad – even people within the industry get confused! Let’s look at the 3 main areas of…
Small Budget, Big Impact: Hotel Marketing in 2024

Small Budget, Big Impact: Hotel Marketing in 2024

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For hotels operating with a small budget, effective hotel marketing strategies don’t necessarily require huge expenditures. Here are some practical and cost-effective suggestions. Leverage Social Media Regularly post engaging content,…
Apply These Five Tourism Marketing Trends in 2024

Apply These Five Tourism Marketing Trends in 2024

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Based on the latest tourism marketing trends and forecasts, here are five tourism marketing tips hotels and other tourism-related businesses should consider including in their marketing strategy. Embrace Sustainable Practices…

Digital Marketing Must-Reads: December 2023

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The most insightful online marketing posts we’ve read in the last few weeks. What is Google Analytics? From Basic to Advanced Insights Since you have found your way to our…

Link Strategies to SuperSize Your Blogging

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Blogging is awesome. Sadly, a majority of small to medium sized clients we work with get near-zero traffic to their blogs. There can be a number of reasons for this…

Digital Marketing Must-Reads: November 2023

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The most insightful online marketing posts we’ve read in the last few weeks. 7 tips to create PPC text ads that are trustworthy and clickworthy Sometimes your ads are responsible…

Advertising in 2023 – How To Succeed And What To Avoid

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Are you wanting to grow your business through advertising? Are you wondering if that’s even possible? Join veteran advertiser (and Google Premier Partner) Robert Cooper as he shares how companies…

Digital Marketing Must-Reads: October 2023

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The most insightful online marketing posts we’ve read in the last few weeks. What Is Bounce Rate, and Does It Matter in 2023? Bounce rates are an important metric when…

Online Advertising Demystified

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The biggest reason most advertising doesn’t work is that people use the wrong type of advertising for the goals they have or the phase of the buying cycle their audience…
Tourism Marketing: Three Ways to Immediately Boost Bookings

Tourism Marketing: Three Ways to Immediately Boost Bookings

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Bookings are the lifeblood of tourism-based businesses. However, capturing visitors’ interest can be super challenging (especially for smaller boutique hotels and excursions) when so many other companies and destinations compete…

Digital Marketing Must-Reads: September 2023

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The most insightful online marketing posts we’ve read in the last few weeks. People Don’t Read Online—They Scan. This Is How to Write for Them It’s important to know how…

Digital Marketing Must-Reads: August 2023

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The most insightful online marketing posts we’ve read in the last few weeks. Improving or removing content for SEO: How to do it the right way SEO is more than…

6 Free Google Tools For Web Marketing

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Want to get more prominent in Search and improve your overall marketing? Google has many free products that will help you do just that! Watch this video to find out…

Digital Marketing Must-Reads: July 2023

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The most insightful online marketing posts we’ve read in the last few weeks. An SEO Guide To Understanding User Intent Understanding user intent allows you to create content that directly…

Supersize Your SEO: Seven Simple Solutions

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Want to get more Search traffic? Consider employing some techniques that your competitors might not be doing (or, at least, not doing a great job at). Assess Your Competition To…

Making the Most of GA4

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Curious about Google’s new, mandatory GA4 Analytics migration? Learn about the critical features of GA4, how to use it to measure the results of your web marketing efforts, plus an…

Digital Marketing Must-Reads: June 2023

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The most insightful online marketing posts we’ve read in the last few weeks. How To Land 1,830 Ranking Positions With Only One Article Want to geek out about your content…

GA4  – The Good, The Bad & The Ugly 

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And why you need to pay attention NOW, even if you’ve installed it already. Google’s mandatory migration to GA4 is one of the biggest thorns in marketers’ sides in recent…

Digital Marketing Must-Reads: May 2023

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The most insightful online marketing posts we’ve read in the last few weeks. Google Announces 8 New Top Level Domains Including One For Lawyers Google has released 8 new Top…

Your Free SEO Weapon

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It is critically important to understand how your site is performing in Google and know if there are any serious site issues. Luckily, you can get this information straight from…

Google Ads VS SEO

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Curious whether you’re better off investing in Search Engine Optimization (SEO) or Sponsored Search Ads in Google? Here’s a typical search result (broken out side by side for visibility): The…

Digital Marketing Must-Reads: April 2023

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The most insightful online marketing posts we’ve read in the last few weeks. Link Farms: What Are They and Why You Should Avoid Them Adam Steele provides a deep but…

PlusROI Earns Coveted Google Premier Partner Status

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Victoria, British Columbia – February 3, 2022 – PlusROI Online Marketing Inc, a leader in search advertising, today announced that is has been awarded Google Premier Partnership status in 2022’s…

IBPOC Digital Marketing Scholarship

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Want to make a break into the exciting world of digital marketing? This scholarship might be what you need to help make that happen. With the support of Alacrity Canada,…

Get to Know the Team: Meet Carmen

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As JumpStart Web’s long-time operations manager and one of PlusROI’s valued Google Ads managers, we would be remiss not to have Carmen as the next feature in our ongoing “PlusROI…
Image of a keyboard with SEO letters and other marketing terms

SEO VS PPC – Which Is Better?

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In Search Marketing, there’s an age-old debate as to which is better: Search Engine Optimization (where you appear “naturally” in Google’s Search results) or Pay Per Click Search Advertising (sponsored…
Social ad examples

An Insider’s Guide to Social Ads and Display Ads

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A great thing about advertising on Facebook, Instagram, Linkedin or the Google Display Network is that the interfaces are quite straightforward. Unlike Search ads, most anybody can jump in and…

Updates in Google in 2021 You Need To Know About

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Everybody knows how important Google is if you want to be prominent online. With that in mind, did you know that Google is making some rather massive changes in 2021?…

Webinar Recap: Getting Online with Ecommerce

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Thank you to all of our March webinar attendees, we hope you found it helpful! Missed the webinar? No worries, we recorded it! As always, please reach out if you…

What is a Google Responsive Display Ad?

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A Responsive Display Ad is an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network, where it can be seen…

Resize and Optimize Photos for Websites Using Canva

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To quickly and efficiently resize and optimize images is a keystone of any successful website update (or launch!), regardless of your industry.  Many of our web design clients here at…
Heather Bowden

Get to Know the Team: Meet Heather

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Today’s team spotlight is on none other than Heather, our star pay-per-click specialist. Today, learn more about Heather’s background in analytics and how she utilizes it. Let’s see how Heather…

Get to Know the Team: Meet Nevin!

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1. Describe your work with PlusROI I usually say “I’m a copywriter” as a form of shorthand to describe what I do. I write blog posts, landing pages, social media…

Get to Know the Team: Meet Rian!

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As a long time technical SEO junkie and long time WordPress developer (he/we developed the very first RBCM mobile website back in 2011!), Rian leads all things technical at PlusROI…

Tracking the Sources of your Zoom Webinar Signups

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Zoom Webinars can be a powerful way to share content and interact with many potential customers in real-time, but how do you know where is your audience coming from?  If…

Marketing your Business: Instagram or Facebook?

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In 2020, social media  is undoubtedly an important tool for establishing your business’s online presence. While Facebook has been around for longer and has the largest user base, Instagram has…

What is Structured Data and Schema?

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Modern search engines are very good at understanding the content on your website. However, giving them a little help with semantics is still something we need to do. We can…

Kick-Ass Online Marketing Tools

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Compiled for the attendees of our DIY SEO Webinar, this is a fairly comprehensive list of great free or cheap tools for SEO and online marketing in general. Lower in…

Landing Page Checklist – What You Need to Succeed

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If you’ve explored the science of profitable online advertising, you’ll certainly have come across the concept of using a landing page. While a website’s home page needs to serve multiple…
facebook ads vs google ads

Facebook Ads Versus Google Ads?

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Updated July 2020 I regularly get asked whether Facebook ads or Google ads are better. Fortunately, the answer is very clear: it depends! The reason for why it depends is…

The Biggest Problem With Social Media

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Hootsuite recently published an insightful post on the Facebook Algorithm in 2018. The post is worth a read, but the most important thing for me was that it got me…

Google Analytics For Beginners – Visitors Overview

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Updated June 2018! Just getting started with Google Analytics? You’ve come to the right place! Google Analytics, the free analytics tool from Google, can be confusing when you first dive…

Assess Your Website with GTmetrix

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As professional marketers, there are about a dozen tools that we regularly use to assess website performance for clients. One of the easiest tools to use that can give you…
Landing Page

Landing Pages 101 – Why Are They So Important?

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Curious about what landing pages are and whether you should be using them for your business? You’ve come to the right place! Simply put, landing pages are pages are “conversion…
Web Marketing Trends for 2017

Web Marketing Trends for 2017

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As the new year kicks off let’s look at some quick tips, trends and areas of opportunity for 2017. Big Mobile Moves Mobile has definitely already become “real” with mobile…
google plus

Marketing Madness – Top Posts for August 2015

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This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated…

SEO vs PPC – Which is Better?

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Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd…

Marketing Madness – Top Posts for July 2015

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This is part of a regular series of PlusROI posts that provide a collection of links to useful marketing resources and actionable strategies to help you grow your business. Curated…

Target Customers and Your Website

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Not a lot of companies to a good job online at understanding and catering to their target customers. “Target customers” is actually kind of a funny term as it makes…

Web Marketing Fundamentals Series

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Confused and perplexed by the Web Marketing industry? So are we! Businesspeople looking for marketing support on the web must navigate their way through: High pressure sales for web services…

Achievable Goals for Your Website

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If you want to succeed on the web you need to do more than throw up a website and hope for the best! While any site is better than no site,…

Anatomy of a Cost Effective Online Launch

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Over the years I’ve participated in all kinds of online launches: everything from tiny start-ups letting people know about their new services right through to software launches with six-figure launch budgets. Focusing…

SEO is Dead – Long Live SEO

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In light of Google’s recent (and not so recent) updates, there’s been a lot of talk about Search Engine Optimization being less relevant and less important. In truth, responsible SEO…

The Power of a Simple Web Design

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“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple…

Content Marketing Demystified

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Like the changing of the seasons, the one thing we can be sure of in the world of online marketing is the regular rise to prominence of a new “killer…

Are Banner Ads a Waste of Money?

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A colleague of mine (David Sovka) wrote a blog post recently about what a waste of time and money banner ads are.  While Dave is a very smart guy and…

The Importance of Testing, Obama Style

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There’s a recent article about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was…

8 Dangerous Misconceptions About Email Marketing

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8 Dangerous (But Common) Misconceptions About Email Marketing This blog post covers all of the common myths and misconceptions that plague the email marketing world, and debunk them once and…

Link Building – A Simple Primer

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So, you’ve launched your search-optimized web site and are waiting and wondering when all the Google Search traffic will start arriving at your home page? Truth is, unless you extend…

Local Cleaning Company – A Focus on Service

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We recently had the pleasure of working with Alison at Kyla Kleaning, a local cleaning services company. While working from Kyla Kleaning it was very refreshing to hear about their…

SEO Disasters and How to Avoid Them

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Being the “strategy guy”  in a company that provides SEO services (among many other things), I come across some pretty interesting situations when I look under the hood at various…

Measuring Your Online Presence

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11 Social Media Automation Mistakes to Avoid  Social media automation can be done right. Just avoid the following 11 awful social media automation mistakes, and you’ll be good to go. Read more here…

How to get more Tweets + more internet marketing links

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How To Get More Tweets Tweets that include brief messages (fewer than 100 characters) generate 17 percent more engagement than longer content; content with links yields 86 percent more Retweets…

Mobile Marketing With QR Codes – I

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Interested in Mobile Marketing with QR codes? Let’s start with a few of the basics… A QR code (as pictured) is a “scannable” graphic that links smartphone users to a…

Automatic QR Codes – Another Reason I Love Bit.ly

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In a presentation last night at the Vancouver Island Tech Park I waxed rhapsodic about Bit.ly and harped on the importance of tracking. After uploading my presentation deck to SlideShare…

Monday Marketing Madness | Mobile SEO Victoria

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Top 10 social media campaigns of 2011 Everyone says your business needs to adopt social media marketing in order to succeed, but sometimes it’s difficult to gauge success. For some…

What is a Registrar and why should you care?

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This is the first blog post we’ll be doing in a series of posts aimed at answering questions which come up regularly with new clients. The following description may take…

Monday Marketing Madness | Business blogs

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How to measure your online influence “Social media marketing” is all the rage these days, but how do you measure success (and make sure your making use of your limited…

Monday Marketing Madness | Mobile Marketing Victoria

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10 mobile site best practices  As smart phone adoption skyrockets, so do the amount of  searches from mobile devices for “local” businesses. So, it’s becoming increasingly important to make sure your…

Monday Marketing Madness | SEO Victoria BC

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Why do keywords matter? And how do you choose them? Doing SEO in Victoria BC, we get asked this question a lot. So… Keywords are basically search terms that people…

Monday Marketing Madness | Victoria web marketing

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12 tips for using press releases in local online marketing Is your small business taking advantage of one of the most basic marketing tools – the press release? While there…

Monday Marketing Madness | Victoria web marketing

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5 simple steps to creating a Facebook business page With 500 million users, and providing the ability for businesses  to reach potential customer by demographic and by geography, Facebook can…

Monday Marketing Madness | Internet marketing Victoria

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  10 things you didn’t know about SEO SEO, or “search engine optimization” is an essential part of making sure customers can find your businesses, but “best practices” can change…

Monday Marketing Madness | Mobile marketing Victoria

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How mobile content should differ from “desktop” content In order to keep up with the competition and connect better with customers, more and more businesses are launching mobile sites. But…

Monday Marketing Madness (September 13, 2011)

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5 tips to get more online customer reviews Customer reviews are increasingly becoming an important online marketing tactic for small businesses. Google incorporates online reviews into search results, and consumers…

Marketing Madness Link Roundup (September 7, 2011)

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Summer is over, school has started, and it’s a time for new beginnings. So, we’re launching a new regular series of blog posts featuring useful online marketing links that can…

Google Places Creates Opportunity

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As a business owner do you find yourself excited by change or threatened by change? If it’s the latter, it’s time to reconsider, especially in regards to Google Places. Google…

The Sands at Grace Bay

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The Sands Turks and Caicos hotel is a company we’ve gotten to know well through a partner company and they have been recently honored at the Turks and Caicos Hotel…

Videographer Services Now Available

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We’re pleased to announce that we now have online marketing services specifically for videographers available. These services are being announced today at WEVA 2009 in Orlando Florida and are available…

Speaking Engagements

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We’re pleased to announce we’ve been booked for speaking engagements and seminars with a number of business groups including WEVA (Orlando Florida, Sept. 15), HOST (Victoria BC, September 10) and…

Quick note – start with a goal in mind

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Want to beat your competion online? Here’s a great tip. Before you launch ANYTHING on the web (whether it be a site or a marketing effort), identify what your goal…