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Website Marketing Services Headquartered in Vancouver Island, British Columbia We offer a range of services to clients ranging from large national and international companies to local startups and small-medium businesses. Our main focus is on delivering measurable results for our clients, whether that be in the form of increased sales, website traffic, leads, or engagement….
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A Digital Marketing Agency by Entrepreneurs, for Entrepreneurs Founded in 2007, we’re web marketing experts working with founders, owners and entrepreneurial-spirited companies. We take an ROI-based, metrics-driven approach to monthly improvement and growing client revenues. We’re one of the first agencies to offer a dedicated AI Search Optimization Service to help ensure you show up in AI…
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Get to Know the Team: Meet Nevin!
1. Describe your work with PlusROI I usually say “I’m a copywriter” as a form of shorthand to describe what I do. I write blog posts, landing pages, social media copy, product descriptions, and basically anything and everything short of novels or fan-fiction for clients. However, what I do is about more than just cranking…
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Get to Know the Team: Meet Rian!
As a long time technical SEO junkie and long time WordPress developer (he/we developed the very first RBCM mobile website back in 2011!), Rian leads all things technical at PlusROI. He’s being featured in this very first team member interview and you’ll see the rest of our team in the future! The Down-low on Rian:…
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What is Structured Data and Schema?
Modern search engines are very good at understanding the content on your website. However, giving them a little help with semantics is still something we need to do. We can do that with structured data. What is Structured Data in SEO? Structured Data in SEO is a standardized way communicate the meaning and properties of…
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Facebook Ads Versus Google Ads?
Updated July 2020 I regularly get asked whether Facebook ads or Google ads are better. Fortunately, the answer is very clear: it depends! The reason for why it depends is that there are many, many different circumstances, as well as many kinds of ads across the two platforms. With that said, let’s look at few…
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Blog | Featured | Social Media
The Biggest Problem With Social Media
Hootsuite recently published an insightful post on the Facebook Algorithm in 2018. The post is worth a read, but the most important thing for me was that it got me thinking a bit more about the actual value of social media. Although Social Media can be an amazing tool for communications and engagement, I have…
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Blog | Email Marketing | Featured | Landing Pages | PPC
Landing Pages 101 – Why Are They So Important?
Curious about what landing pages are and whether you should be using them for your business? You’ve come to the right place! Simply put, landing pages are pages are “conversion focused” pages that are separate from your home page, with the goal of getting a visitor to do one specific action like buying a specific…
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Digital Advertising 101 – A Web Advertising Glossary
I started writing this glossary for a client presentation and realized it would be valuable for my Camosun College Web and Social Media Meetup presentation, so I’ve taken the step of posting it here! Feel free to contact me with any feedback! Web Advertising Glossary SEM – Search Engine Marketing. This includes all types of…
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SEO vs PPC – Which is Better?
Having inhabited this strange industry for a looong time now, I often hear comparisons between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. I always find it odd when I hear someone say one is “better” than the other. It’s kind of like declaring a pickup truck better than a sports car. They…
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Social Media ROI – Growing and Showing Your Results [Social Media Camp 2015]
The following was the topic of our presentation at Social Media Camp 2015 plus download links! Thanks to everyone who attended for the great energy and the great participation! Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts? With tight budgets and an understandable focus on revenue in most…
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