Search Results for: marketing

Digital Advertising
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Digital Advertising 101 – A Web Advertising Glossary

I started writing this glossary for a client presentation and realized it would be valuable for my Camosun College Web and Social Media Meetup presentation, so I’ve taken the step of posting it here! Feel free to contact me with any feedback! Web Advertising Glossary SEM – Search Engine Marketing. This includes all types of…

Social Media ROI – Growing and Showing Your Results [Social Media Camp 2015]
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Social Media ROI – Growing and Showing Your Results [Social Media Camp 2015]

The following was the topic of our presentation at Social Media Camp 2015 plus download links! Thanks to everyone who attended for the great energy and the great participation! Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts? With tight budgets and an understandable focus on revenue in most…

Anatomy of a Cost Effective Online Launch
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Anatomy of a Cost Effective Online Launch

Over the years I’ve participated in all kinds of online launches: everything from tiny start-ups letting people know about their new services right through to software launches with six-figure launch budgets. Focusing these days on small and medium sized companies, I thought it would be great to explain one very cost-effective strategy for an online launch of…

Measuring Your Online Presence

Measuring Your Online Presence

11 Social Media Automation Mistakes to Avoid  Social media automation can be done right. Just avoid the following 11 awful social media automation mistakes, and you’ll be good to go. Read more here 2012 Holiday Marketing Tips for Retailers It might only be July, but it’s already time for retailers and marketing teams to start planning their holiday…

Speaking Engagements

Speaking Engagements

We’re pleased to announce we’ve been booked for speaking engagements and seminars with a number of business groups including WEVA (Orlando Florida, Sept. 15), HOST (Victoria BC, September 10) and Tourism Victoria (Victoria BC, date TBD in October). Contact us if you have a professional group or organization that would benefit from an online marketing…